Why You Need to Stop Having AI Write Your Business's Emails
AI is an amazing tool, there's no doubting that. As time goes on, AI continues to advance and can be utilized in wildly different ways to better our businesses. However, we also need to grasp all the limitations that it has, too.
In our inboxes, we have seen an increase in people using AI-generation tools to write the copy for their emails, and even their website copy or social media captions, too. While we think that this tool can be used in marketing, you can't hand over your entire email list to AI. Here's why!
Why You Need to Stop Having AI Write Your Business’s Emails
We know it's AI...
AI is easy to spot, especially with no edits. Even the most advanced AI doesn't capture YOUR voice, and we can tell. If your audience catches your AI-generated email, they might feel less connected to your brand because they feel you are talking to them specifically.
Emails are for Connecting
Your email list should feel like you are writing an email to your favorite work BFF. You should be excited about connecting with them on this level! Emails have AMAZING ROI on average, which means this is valuable real estate for connecting with your audience and nurturing them through the customer journey. If you push this off to AI, you aren't going to be creating that tight-knit community feel through your email marketing.
It Can't Tell Your Story
Your story is the most valuable piece of your business, and no one can tell it like you can. Your "why," your experience and your voice are all the things that could be selling your brand the most. Even if your brand isn't centered around you as the founder, it still is your brand voice and story that needs to be told. If you are leaving that on the table, you could be losing your potential customers.
How To Use AI with Email Marketing
Here's what we aren't going to tell you though: not to use it at all! We want to use AI wisely to help us better our emails, not write them for us. AI is a tool, not a human and that's the most important thing to remember here, so make sure you are using it like a tool vs having it take over.
Here's how:
Topic generation
Feeling burnt out on topics? Ask AI what your audience wants to learn more about. This is a great resource to brainstorm new topics you might not have thought of.
Getting to know your audience more
AI can pull from various sources and research to help you go more in-depth on what you know about your audience.
Checking grammar and spelling
A second set of eyes on your work is never a bad thing. AI is great to run your work through to double-check all the grammar accuracy.
Summarize data and insights.
If you aren't a numbers person, that's 100% okay. Leverage AI to complement your skills. AI tools can analyze campaign performance in-depth and help you think of new ways to brainstorm to boost those insights.
Ditching AI and need a team of email marketing experts to take over for you instead? We’ll craft campaigns that hit all the right notes—personalized, engaging, and backed by strategy. Learn More about our email marketing services.
