There's a Giant Cork in the Sky and It's Part of an Amazing Marketing Campaign
A UFO??? No, actually that's a giant cork...
The champagne brand, Moet & Chandon had an incredible marketing move this month in Melbourne, AUS. This campaign is giving...Emily in Paris (or Australia I suppose!). They launched their cork hot air balloon ahead of the Formula 1 race since they are "The Official Champagne of of Formula 1."
Do I need to launch a hot air balloon shaped like a champagne cork to make a powerful marketing campaign? No. Especially if you aren't a champagne brand, but there’s still a lot to learn from this marketing move!
What's the Cork in the Sky for your brand?
Not all of us have custom hot air balloon money to spend on our marketing, but we can craft campaigns that feel like we do. Here's how:
Make it "Pop"
A giant cork floating over Melbourne is unexpected, but that’s what makes it memorable.
Your marketing can be BOLD! If there is anything we've learned from these huge campaigns is that marketing can be bold and crazy, and that's what generates the buzz. What’s something bold or unconventional you can do within your industry? Whether it’s an oversized prop, a viral social media challenge, or a unique pop-up experience, standing out is key! We aren't saying you have to go out there and create clickbait or rage bait content, but if you are living in your comfort zone in a marketing sense, maybe now is the time to step out of it.
Tapping into Your Audience
This isn't just a hot air balloon to get people's heads turning. Moet & Chandon tied it directly to their brand story and audience. They knew exactly where their audience was, and they started showing up there! The Formula 1 experience aligns them with luxury, celebration, and high-end experiences, so how perfect is the pairing with their brand.
Pairing with Partnerships + Events
Again, Moet didn’t launch the balloon on a random Tuesday! It was strategically tied to an event where their audience was already engaged. Think about what local or industry events you can align with to create a powerful launch, and who you can team up with to make this happen.
Exclusive Experience
There’s a sense of luxury and exclusivity in Moet's branding that makes this campaign feel different. How can you add an element of exclusivity to your marketing? VIP experiences, limited-time offers, or behind-the-scenes content can all create that same effect.
At the end of the day, marketing isn’t just about selling, it’s about creating an experience people want to be part of. There are plenty of creative ways to capture attention and craft an experience for your community, even with small local brands.
Let's create your cork in the sky moment, book a discovery call with us!
