How To Conduct Market Research On Your Ideal Audience
You have to know your audience! Before you have a community built, market research can be key in starting your strategy off on the right foot. You need to understand who you’re talking to.
Market research isn’t just a one-time poll. It’s the key to crafting content, products, and offers that truly resonate with your target audience.
Let’s explore the best ways to get inside your audience’s mind and build a strategy that actually works!
Insights and Data
Use Instagram, Facebook, LinkedIn, and TikTok analytics to see demographics & engagement trends. You could go a step further and review purchase history, website analytics (Google Analytics), and email metrics to spot patterns, too. What are they loving? What gets the most attention? This can be used for all kinds of decisions - posting times, new offers, better content.
Surveys & Polls
In your email newsletter, Instagram Stories, or Google Forms — ask your customers relevant questions to better understand their thoughts. This is such an interactive way to gain direct feedback from your audience. We have a guide on this below, so stay tuned!
Read Reviews
Find other companies your audience is purchasing from and read the product/service reviews to see what customers love or complain about. This is a great way to help you understand your ideal consumer and their needs. This can be great for product or service-based companies in the development process.
Groups + Forums
See what your audience is discussing online, like Facebook Groups or Reddit. Join groups where your audience hangs out and see what they are talking about, passionate about, and even dislike! Social listening is the perfect way to get to know your audience organically. They are having conversations out there, so tune into those and LISTEN!
Test
Run test campaigns (ads, posts, emails) based on your research. A/B test messaging, visuals, and offers to see what sticks best with your audience. And, it all goes back to tracking analytics and bettering your strategy from there! Don’t be afraid of trial and error, because that’s the best way to learn!
What questions should you be asking? Use our free market research guide to help you!
