What is Lemon8? FAQs about Lemon8, The New Social Media App, ANSWERED!

There's yet another new social media app on the radar, Lemon8!

Just in time for all the refreshing Spring vibes, this new app with the fun name is climbing the download charts. Considering that it just hit #1 on the Lifestyle chart, you'll likely start hearing more and more about this app. So, we are here to help you learn all the basics about this new platform!

What is Lemon8?

Lemon8 is a new social media platform that was launched in 2020 in Japan, by none other than TikTok's parent company, ByteDance. It has recently launched in the UK & US, leading to fast-paced growth over the past few weeks!

How is Lemon8's set up?

In our opinion, Lemon8 is similar to combining Instagram, Pinterest, TikTok, and Reddit. With a feed filled with static, aesthetic images for users to scroll through, with a focus on long-form, blog-like captions this app is sure to pull you in! Since it has the same parent company as TikTok, you'll find that the app is set up in a similar way, too, with a "following" and "for you page" toggle between feeds.

What type of content do you post on Lemon8?

As we mentioned, static photos are definitely the main character! However, there are also carousel-like posts, video content, and graphics that are making an appearance on the app, too. It's heavily focused on long-form captions above with how-tos and tutorials being popular. You'll find a variety of content on the app, but think of TikTok's lifestyle side with lots of hauls, products, GRWMs, and inspo!

Who is Lemon8's audience?

The current content is focused on lifestyle content like food, fashion, interior design, and beauty trends, making its current popular audience Gen-Z females.

Are businesses joining Lemon8?

Currently, no! This app is structured to be person-to-person with no ad or monetization opportunities at the moment. While the app continues to grow, though, we will have to keep an eye on how this changes.

Should I create a Lemon8 account?

Whenever there is a new app on the market, we feel that it's always worth checking out, whether that's joining it or through research (as you're likely doing if you found yourself in this article!). As marketers and business owners, we always want to be on the front end of trends and make sure we are staying informed. Plus, since this does have a very unique audience like Pinterest, we recommend if your target audience does fit within their demographics you should keep it on your radar for sure. However, just like BeReal, most brands are currently watching from the sidelines, especially with the current climate with TikTok and the US government over a potential TikTok ban.

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