The Importance of Putting a Face to your Brand

Let's put our consumer cap on for a second...

Some of the most prominent brands put a face to them to be able to connect with their audience. When you think of Apple, you might think of Steve Jobs, or Jessica Alba when it comes to The Honest Company or even a "mascot" like Jake from State Farm. How fun is it to see the faces of and behind brands?

Truth is, people love to see the real people and real stories that make up a company. Not to mention, you work your booty off for the brand, so you definitely deserve some major cred for what you've created! Even those on the shy, introverted side can find fun ways to include themselves in the spotlight of your brand.

Here's why you should consider adding a face to your brand on social media:

More Personal

When you show the real you behind your brand, people are able to connect to your personality, learn about you, and relate to you! 57.5% of consumers buy from brands with strong personalities. There is always a good chance that it will attract your target audience because when people relate to you it's easier for them to want to purchase as well.

Builds Trust & Community

Would you rather buy from a complete stranger or a friend? Probably a friend, right? When we get to know people, there is more trust can be established. We always preach the sales funnel approach of attracting, nurturing, and converting. The attracting and nurturing phase is so simplified when you are adding those personal touches and feel to your brand, making the converting (followers to sales) portion of the funnel even easier!

More Memorable

Since there are tons of visual learners in the world (65% of the population to be exact!) many of us remember faces quite easily! It could be the extra boost your followers and potential followers need to remember who you are and what you do.

Adds Consistency

We love a consistent brand, amirite? Consistency is so important in marketing. Continuing to build on the established trust with consistency is the perfect formula for success! When you put a face to your brand and consistently show up that way, people will continue to draw the lines between you with your brand and make a connection in general!

Allows for More Storytelling

When you put a face to your brand, it opens up a whole new perspective for your brand and allows for more storytelling. Not only can you build on the brand's stories, but you can also tell stories about your own life and experience! Yet another, you guessed it - connection point!

Are you putting a face to your brand after reading this? We'd love to get to know you - Connect with us on Instagram!