The Power of Facebook Groups

If you're anything like us, you're likely in a few Facebook groups here and there for your favorite hobbies and local finds. But, have you ever thought about your brand's involvement in Facebook groups?

While Facebook Groups are powerful on a personal level, they can also be a place for your brand to thrive. Don't believe us? Check out this story...

How BelliWelli Started From a Facebook Group

We recently came across the founder story for BelliWelli, and had to share!

BelliWelli is a gut-friendly snack company featuring snacks focused on fiber, probiotics, electrolytes, and collagen. Before the company was founded, the founder, Katie Wilson, started a Facebook group based on what she was experiencing in her own life - daily digestive troubles, and this is actually what led her to create the successful product line she has today.

She was able not only to find support and community with other women experiencing the same issues. She shared a snack recipe for a gut-healthy sweet treat, and it led her to get to know the gaps in this industry and craft her very own product line that filled that void. BelliWelli was born from there!

Why Are Facebook Groups Beneficial

Facebook groups create a space for community, market research, networking, and promotion.

We constantly hear that "Facebook is dead" but there's one aspect of the platform that is still very alive and well, and that's Facebook groups. This feature is certainly not a new concept, yet every month, 1.8 billion people use Facebook Groups. Facebook groups have become a space to find people with common interests and connect. This is anything from working moms to golf communities, to local groups sharing all the best tips and spots in an area. If people are using these platforms personally, why can't we use them for business? After all, you need to talk about your product/service in order to sell it and what better way to do so than starting a chat with your target audience within an online community?

How Your Brand Can Leverage Facebook Groups

Your brand doesn't need its own Facebook group to get involved! Joining others and starting conversations can be a great resource for you and your brand, as long as your leading with authenticity!

Although this example started from a Facebook group, you can also create a Facebook Group after your brand is established, to create a community base. It's important to focus on building the community, versus selling the product. This example with BelliWelli is great because it shows how communities can form over common issues and things we go through every day. If you decide to form one with your brand, think about what your community is going to connect over! What are their current pain points? What's something your target market experiences? What advice and value are you going to add?

Forming a strong community and loyal customer base all starts with a connection!