Should you Write in Italics or Bold Text on Instagram?

You've likely seen all kinds of specialty fonts across Instagram - in both bios and captions.

Fancy fonts have always been around on Instagram, spicing up from the typical fonts that are pictured across the app.

Writing in italics on Instagram can be a great way to emphasize certain words or phrases, making your captions stand out. But, are they best for your Instagram strategy? We are diving into why you might want to rethink using italics and bold on Instagram.

Why You Shouldn't Use Italics + Bold Text Instagram

Readability and accessibility

It's important to consider readability and accessibility when choosing to use these unique fonts. While they can be eye-catching, they might also be difficult for some of your audience to read, especially if they have visual impairments or use screen readers.

Overpower Your Message

Overusing fancy fonts can detract from the overall message you're trying to get across. The focus put on these specialty fonts could take away the attention from the content itself. Using them thoughtfully to highlight key points without overwhelming your audience will be key!

Searchability

These types of fonts are known for not being compatible with Instagram. Therefore, if your keywords aren't getting detected by Instagram, they likely aren't being shown to your audience or live in the search results.

When it comes to choosing your fonts and text on Instagram, it could be beneficial to stick with native Instagram text and typical caption font to ensure readability, accessibility, and searchability, and to not take away from your message.