Ways to Include Employees in Your LinkedIn Content Strategy

LinkedIn is one of the most unique platforms for businesses to master!

However, it's so important that businesses take the time to create a LinkedIn strategy and utilize all of its many benefits, such as (1) building connections with current and potential employees (2) jumping in on industry topics (3) and networking with other companies and vendors.

The best strategies on LinkedIn have the employees at the heart of them. Check out this list of five ways to include your employees in your LinkedIn strategy:

1.) Make it fun!

LinkedIn may be professional, but it's still a social platform so there is plenty of room for some fun when it comes to employee involvement. Create employee challenges, contests, or incentives to get them wanting to be involved!

2.) Share successes

LinkedIn can also be a major platform to celebrate your company and team wins. Your team deserves some hype externally as well, so be sure to give credit where it's needed.

3.) Company Group

A company group can be a great option to get your employees connected and active on LinkedIn! It's a unique way to share wins, important company info, and network within your company.

4.) Learning Programs

Since your employees share and include your company in their profiles and bios. Create training to show employees how to use different aspects of LinkedIn for their advantage!

5.) Create content for them

Your current and potential employees are a big part of your audience on LinkedIn, so make sure to do your research on who they are, what they like to see, and how they use the platform.

We can't wait to see you use these ideas on LinkedIn!