Social Media Metrics To Watch
As social media continues to evolve, the metrics that define success are shifting along with it. We've all heard "like don't pay the bills" at this point, but what does? What metrics on social media should we actually be watching and reporting on? Understanding the right metrics can make or break your social media strategy.
In this blog, we’ll dive into the key metrics that will matter most in 2025, on each platform. Whether you're a seasoned marketer or just starting out, these insights will help you track what truly matters in the new year.
Shares
Sends
Reach
TikTok
Engagement Rate
Views
Shares
YouTube
Views
Average View Duration
Shares
Impressions
Pin Engagement
Click-Through Rate
We feel these are the topic metrics across the board that are the most important. However, it's essential to note that your overall social media goals are directly what leads to what metrics you should be tracking, so this might shift for you in your strategy.
Take a look at what your overall social media goals are and break these goals down into specific KPIs you can track monthly to showcase your account's performance.
