Instagram Story Ideas for Restaurants
Instagram stories are precious real estate inside the app, especially for restaurants.
One of the challenging pieces of marketing restaurants is how fast-paced it is. This creates a need for quick content that can be evergreen, or adaptable to complement all the fun dishes and new menu items. Luckily, a 24-hour story is exactly what pairs well with that.
Here are over 20+ Instagram Story Ideas for Restaurants
B.T.S. of creating a dish: Show chefs preparing signature dishes.
Plating: Start with a photo of a blank plate, then have them "tap" ahead to plate the dish, the next slide can be of the completed dish.
Staff Favorites: Interview the team about what they love to order or make.
Morning Prep: Highlight the fresh ingredients arriving or the prep process before opening.
Dish of the Day: Feature one standout item with drool-worthy close-ups.
New Menu Teasers: Share blurred or zoomed-in shots of upcoming menu items.
Customer Favorites: Poll followers on their favorite dishes and showcase the winners.
Food Pairings: Suggest wine, cocktail, or side pairings with main dishes.
A fun quiz: “Guess the secret ingredient in our [dish name].”
Countdown: Countdown to happy hour, opening, dessert!
Question of the week: “What’s your go-to comfort food?”
User-Generated Content: Share stories from customers who tag the restaurant.
Reviews: Post snippets of positive reviews or testimonials.
Spotlight Customers: Feature photos or videos of regulars or special guests.
Limited-Time Deals: Announce daily specials or flash discounts with urgency.
Event Previews: Tease upcoming events like live music or themed nights.
Hours: highlight what times you are open today.
Chef Tips: Quick cooking hacks or tips from the chefs.
Food Trivia: “Did you know? (insert a fun fact about an ingredient!)
Space Showcase: Aesthetically highlight different spaces around the restaurant to show the vibes
Drink Prep: Show bartenders crafting cocktails.
Food Unboxing: Showcase takeout or delivery packaging being opened.
ASMR: Share the sounds of chopping, stirring, or pouring to captivate viewers.
We can't wait to see your spin on these stories!
