September Content Marketing Ideas

As summer comes to a close and everyone is getting back to their busy work and back-to-school lives, there may be a lack of time to invest in coming up with innovative ideas for your business. Have no fear, Team Social Savvy is here, to share avant-garde tips and tricks for the month of September!

Visibility Posts = sharable/viral posts

Often called "viral" or "sharable" , these posts help your account get seen by more clients and customers. These posts do so well usually because they are relatable to your audience who share them to their stories OR save them (to boost it with the algorithm!)

Post Ideas for Service-Based Business Owners:

• Share a reel introducing yourself, your business + what you do

• Share a quote that your ideal clients can relate to

• Share a meme that will make your ideal clients laugh

Post Ideas for Product-Based Business Owners:

• Share a reel highlighting your product(s)

• Share a reel highlighting a routine (morning, day or night) with your product(s)

• Share a meme that is relatable to your audience

Want to write better captions? Read our start to finish guide here.

Know, Like + Trust Builders = personal posts

Now that you've shared content to increase your account's engagement...start building a connection with them by sharing personal content. These can be posts about you or your entrepreneurial story.

Post Ideas for Service-Based Business Owners:

• Share FAQs that people ask you about your service

• Share a behind the scenes look at a typical day in your life

• Share your “founders” story a.k.a. how you got started

Post Ideas for Product-Based Business Owners:

• Share a myth or misconception about your product(s)

• Share the why behind your product - why did you start this business?

• Share a few trends happening in your industry

Knowledge Bombs = educational posts

Now that your audience is starting to trust you...drop the knowledge bombs on them! Share your expertise as it relates to your product/service, and what they struggle with (how your product/service/knowledge helps them!)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Post Ideas for Service-Based Business Owners:

• Share three tips to getting started with a topic related to your service

• Share a how to that compliments your services

• A beginner's guide to working with a [service provider]

Post Ideas for Product-Based Business Owners:

• Share a few predictions that you have for your industry

• Share how someone uses your products

• Share a “guide” to your industry

Money Makers = selling/promotional posts

Your audience is now warmed up, they trust you, and they are ready to buy. Share posts that promote the benefits of your product/service as it relates to them! Don't focus on every single feature but rather the transformation they get from A. not having your product/service → to B. having your product/service done.⠀⠀⠀⠀⠀⠀⠀⠀⠀

Post Ideas for Service-Based Business Owners:

• Share the transformation your service provides

• Share a case study of a happy client + their review

• Share the steps of booking your service from start to finish

Post Ideas for Product-Based Business Owners:

• Share a sale in your shop

• Share the features of your product

• Share the transformation your product provides

Content Templates Ready For Your Feed

Access a month’s worth of social media captions, photos, and templates for every day of the month. We’ve got ideas that will fill your social media feeds and put hours back into your workday.

You’ll need a Social Savvy Membership account to access the templates. Sign up here!