Is Organic Social Enough?
The debate over organic social media strategies is nothing new. As experts in organic social media marketing, we have studied and seen firsthand how organic strategies can have a powerful impact on brands. But, is it enough?
What is Organic Social Media?
Organic social media refers to, "free, non-paid content shared on social media platforms." This is what we commonly see popping up in our social media feeds, with of course, some paid ads sprinkled into that as well.
Why Organic Social Media Matters
Organic social allows you to build authentic relationships with your community. It's a long-term strategy that builds your community and focuses on the personality behind your brand, and can be the place to find all your loyal followers and customers and continue to foster a connection with them.
The Limitations of Organic Social
We aren't going to sugarcoat it, there are downsides to organic social, too. Increasing competition for attention can make it challenging to achieve consistent growth without a boost from paid media or additional strategies. Organic socials are a long game, and results can look a bit slower or not as linear when compared to paid efforts.
Organic & Paid
Balancing organic and paid social strategies could be key to unlocking new growth in your social media presence. Organic is your foundation—building trust, brand identity, and loyalty. Paid amplifies these efforts and helps you reach new audiences, faster. When you click on the profile while viewing an ad, you don't want to go back to an outdated profile or one without any posts at all to give you more information on a brand. This is why it can be essential to find the sweet spot by leveraging both organic and paid.
When we talk about the conversation of adding on to your organic strategies, it doesn't always have to mean paid ads. It could be through influencer collaborations, boosting posts, investing in email marketing, or other efforts, too, to complement your organic strategies.
Is Organic Social Media Enough?
In our opinion, yes! It all depends on your business's goals, of course; however, we believe that you can expand your reach and stand out on socials using organic only, especially with a powerful social media team by your side crafting a strategy that draws your audience in.
Meet the organic social media management team that will take your content to the next level and find your audience online (because if you aren't, your competitor will!)
