3 Truths About Outsourcing Your Social Media

We've heard it time and time again that outsourcing social media management is a lifesaver for businesses. More time on your hands, less stress, more results — that's what it's like to hire an expert to take over! However, with all good things come expectations that we need to discuss first.

In this blog, we are discovering three truths you need to know before hiring a social media manager or agency.

It's more than just posting

With most social media management packages come curated strategy, carefully crafted content, community building, strategized engagement, and a lot of in-betweens when it comes to planning, scheduling, ideation, and management. So, if you want to onboard on the 1st and expect content to be posted by the 2nd...or if you want to lower your retainer but expect the same work, it's not going to work. When starting, onboarding takes time for us to learn your business and really go in-depth on what direction we need to go with a strategy to meet your business goals. From there, we can take the strategy and implement it into content, but it goes beyond that, too! We consistently monitor analytics and engage with your community to ensure we are fostering the best results. Moreover, there is a lot that goes on behind the scenes that requires more of time than the misconception that we "just post." You get a full-service package and a well-rounded strategy behind it all!

Trust!

Social media is a widely used platform. You probably have your own social accounts you use, but it's important to recognize that social media for personal usage versus a marketing platform is different and requires expertise. We are experts in our field and we know how we can gain the best results on each platform. So, have trust in us that even if something seems out of the box, there are intentions behind it. When you hand over your social media over, there should be stress lifted off your shoulders, not added!

Collaboration is key

Like anything in your business, you can't expect to pass it off, and you likely don't want to anyway. Creating a powerful strategy and quality content for your business has to be a collaborative effort. The most successful accounts we've had are the ones where we work in tangent and are communicating effectively, so everyone is in the loop! So, yes we want your feedback and want to know what other discounts or trends you are seeing with your product/service, and we will give you that same grace back in informing you of all things socials, performance, and what we need from you!

Overall, the relationship between you and your outsourced social media team should feel fun and stress-free, and it all starts with the right expectations going into it, from both parties. We want to be the ones you lean on for all things marketing, instead of you constantly taking the time away from your CEO tasks to work on it!

Ready to outsource? We are ready to take the stress of socials off your plate. Book a call with our team to talk about how we could help you make your followers obsessed with your socials.