How We Would Market for a Wedding Planner

Wedding planners, you know firsthand how competitive the wedding industry is! So, it's no secret that you need to find creative ways to market your business in this industry.

As a marketing agency, we've had clients in the wedding planning space and we are here to share our advice on marketing this type of business, and all its uniqueness! Here is how we would market for a wedding planner:

Social Media

Pinterest, Instagram, Facebook - there are endless possibilities for marketing yourself on social media platforms. But, it's not only about being on these platforms, but creating valuable content that makes every newly engaged couple say, 'we need to be following this page.' This is your space to share your expertise after working in this industry. Planning a wedding is a process that requires support and advice, so if you can be that for a couple in the beginning, chances are you will likely have a new client on your hands. Socials allow you to showcase your prior work and show how you can create this for them, in their style with their personal touches — and that is how you'll get these clients to fall in love with your work!

Partnerships

Word of mouth is huge in this industry! Establishing connections with other vendors to create a powerful referral network is essential. This can be through socials, at events, or even by reaching out through their website to start a conversation. Plus, who doesn't love to talk to other people in their industry about the highs and lows that you know you both experience?

Events

No matter your location, there is likely a bridal expo in distance of you. There are lots of fun events, shows, and networking opportunities to meet brides, grooms, and other vendors to connect with. Not only that, but meeting face-to-face is perfect for creating a relationship with your audience in person and having those deep conversations about this amazing industry and the wedding planning journey. Whether it's a booth at a bridal show with an eye-catching display, or going and starting conversations while you walk around, this needs to be on your radar!

Emails

Past, present, and future couples — a segmented email list is a must for connecting with your audience. Think about that past client who wants tips on how to store her wedding dress or date night inspo, she's your biggest referral network! Or what about that person who has been engaged but feels so overwhelmed with where to start wedding planning, they need your help. Or, that girl who's dreamminggg of the perfect wedding, she's just waiting for her Tinder dates to be normal, she's going to need you someday and wants to remember your name in the meantime. We would come in and create a segment email list, and craft personalized messages that connect with each of those segments because that's how you keep your loyal customers in an industry that might seem a "short-term" or "one-off" but is really about connections beyond their wedding day.

You don't have to do this alone! Creating an impactful marketing strategy takes the help of a team, the Social Savvy Team. Let's work together!