How We Helped This Wedding Planner Reach 4,451 People + Drive 2,187 Interactions on Instagram Organically
We partnered with Client T as we'll call them, a wedding planning service, to refine their Instagram strategy.
If you are a wedding planner who doesn't believe in the power of organic Instagram, you are going to NEED to keep reading to check out these results...
The Background
Our goal was to create engaging and intentional content that resonated with their audience and positioned Client T as the go-to planner for weddings. By moving beyond generic wedding industry content, we tailored a marketing strategy that aligned with their ideal clients' desires. What is their target audience?
→ Engaged couples looking for a unique, stress-free wedding planning experience, with personalized and creative wedding ideas that reflect their style!
The Strategy
Content
We designed content to provide both inspiration and practical value to couples. Each piece of content served a dual purpose:
To educate and inform couples about planning trends, etiquette, and budgeting.
To inspire couples by showcasing unique, personalized wedding ideas that align with Client T’s core offerings.
Tapping into Storytelling and Emotions
From featuring intimate wedding moments to sharing couple's testimonials, the content focused on leaning into love stories and focusing on what really matters during this process: having a fun day for you and your significant other.
Relevant Content
It's not just planning tips, it's focusing on all topics that couples are searching for to become that go-to resource! Choosing purposeful topics is essential for reaching your audience in a well-rounded way, such as:
Unique wedding trends (e.g., eco-friendly weddings, unity cocktails, and family heirloom traditions).
Tipping etiquette guides for wedding vendors.
How-to guides for budgeting effectively for a wedding.
Interactive elements like polls, provide an engaging way to involve their audience.
Engagement
Weddings are a personal experience, so we had to create a space where couples felt comfortable sharing this experience with us. We did this through powerful call-to-actions, shareable content, and starting the conversation, here's how:
Encouraged saving posts through highly valuable guides and tips and leveraging call-to-actions to let them know how to engage with our post
Focused on relatable and shareable content that aligned with what couples need during the planning process.
Created moments for conversation by highlighting unique planning perspectives.
The Results
The campaign was a success! It hit all of our goals and KPIs set for audience engagement and brand awareness, and beyond. Let's take a closer look at the results:
Total People Reached: 4,451
Content Interactions: 2,187
Profile Activity: 783
Specific Engagement Metrics:
Likes: 449
Comments: 1,431
Shares: 29
Saves: 278
Top Performing Content:
"How To Budget For Your Wedding" and "Tipping Etiquette" posts saw the highest engagement
Interactive polls around unique wedding trends were popular
Providing valuable content increased the number of saves per post.
The Takeaways
What can we gather from these results? The content you create affects your entire relationship with your audience on social media. Providing value on topics that grabs your target audience's attention pulls them into your account and makes them want to stick. Not only that, but making your content engaging on fun topics and trends can deepen that connection and keep them coming back to your page as a valued voice in the industry. Your audience is looking for help during the stressful wedding planning process, and YOU can become their go-to resource on all things weddings, and ultimately, their wedding planner! It all starts with a content piece that connects with what they are experiencing, and a consistent strategy to get them to book with you.
In conclusion, by creating content that provided value and spoke directly to the needs of future brides and couples in general, we successfully elevated Client T’s Instagram presence through strategized content. This not only increased engagement but also established Client T as a trusted voice in the wedding planning industry.
Are you a wedding planner looking to level up your Instagram presence and find your target audience through Instagram? Book a call with us and we can get to planning your IG feed while you plan the weddings of your client's dreams!
