How To Level Up Your Video Content in 2025
Video content is the new Netflix — we are binge-ing like crazy. We have continued to see major favor towards video content, and we have yet to see a shift into another content form being number one. Where we have seen shifts is in the type and quality of video content. Now more than ever, people want high-quality, fun video content to binge. In this blog, we are going to tell you exactly how you can create this in your business.
How To Level Up Your Video Content in 2025
Plan, Plan, Plan!
What's working for you with video content? There's no sense in messing with something that's working! Take the time to find out what your audience is loving (and hating) on socials and find out how to integrate that style into your own video content. Carefully planning and strategizing is always a great first step to capturing powerful video content.
Invest in The Right Tools
Everything from filming to editing to publishing should feel seamless for you and look polished to the audience. We aren't saying you need to go out there and buy that $1,000 camera, but you can find small ways to improve your video quality through phone stands, leveraging natural light spaces, microphones, and editing features. Make sure you are taking the time to set up your filming space intentionally, and editing your content with complementary tools to make it feel like a movie!
Include Your Founder + Team
Content is always better when it's more personal. If you are the founder, the days of being camera-shy are going to end here! There are plenty of ways to combat the camera shy, like doing an interview-style Q&A, including your team, or even having a scripted video if that helps you. Build your content around what you are comfortable with. It can be fun to get your team involved, too. Your staff is the heart of your business and are the experts who know what your customers love to hear! Find ways to include them like staff favorites, team question of the day, interviews, or even funny skits!
Approach it With a New Mindset
Video content isn't a chore, so don't treat it like one! This should be a fun process that you can look at from different perspectives constantly. Find ways to re-spark the energy for you and make it fun for you and your team — if you aren't feeling creative for video content, don't film it that day! Save this for when you are inspired because that will shine through the content!
Outsource It
It's important to know your strengths as a business owner and find the gaps that another person can fill. If your strength or passion isn't filming and editing video content, that's completely okay. Not every business owner needs to be a content creator, despite what people have made us think in 2024. Instead, don't be afraid to ask for help or hire out. Find someone who would love to implement this for businesses instead — a videographer, content creator, social media manager, or team member. You can't skip over video content, but you don't have to be alone in creating it for your business.
And, that is how you level up your video content this year. You won't regret taking the time to invest your time into creating video content, especially when you see how much your audience LOVES it. Start planning and implementing these tips now to make your socials stand out among the many that fill our feeds in this new year.
