How to Set up a Website for Your Social Media Management Business
As social media marketers, we know that a strong online presence is crucial for any business in today's world. Your website serves as your virtual storefront. It should be where your audience can learn everything they need to know about you and why it would be a good fit for them, so they can get that disco call on the books.
In this blog, we'll walk you through the essential steps to create a professional and engaging website that showcases your services, attracts clients, and helps you stand out in the competitive world of social media management!
Choosing a Website Platform for Your Social Media Management Business
Firstly, you're going to want to choose a platform that fits you! Think about both your budget and the user-friendliness. Unlike other tools, it can be time-consuming to switch your website away from a platform, so you'll likely want to choose a platform and stick with it! Here are some options to consider (remember to try out the free trials as much as you can!):
Squarespace (our personal fave here at Social Savvy!)
Wix
WordPress
ShowIt
What to Include on your Social Media Management Business Website
Every social media manager's website will have unique personality points, there's no doubt. However, there are a few essential tabs you might want to consider:
Home - What do you do, and who do you help specifically? This page should answer that and make a case for why they should look at the rest of your site!
About - Who are you specifically? Use storytelling to share your passion behind the business. Don't be afraid to let your personality shine here!
Portfolio - Showcase your previous work with case studies and designs.
Services - Break down what you offer more in-depth here!
Contact/next steps/how to work with you - A CTA is crucial! What do you want them to do next? Make it actionable!
Top Tips for Social Media Manager Websites
#1: Have a hook!
The first few things on your home page that your audience sees will be the determining factor in if they will get hooked on your site or not. Use something that explains who you serve, and what you do.
#2: Include your "starting-at" pricing
Pricing transparency can be great for ensuring that the viewer is (1) not turned away by being confused (2) fits within your budget. The most frustrating thing for both you and a potential lead is to get too far into the discovery process and realize you have a difference in budget that can't be comprised by either party.
#3: Ensure you carry out your branding
Make sure all your platforms feel co-heasive and on brand. You don’t want your social media to be giving off an entirely different feeling than your website. You want your brand to feel seamless and recognizable. Stick to your brand guidelines and make sure that you are carrying out your branding on your website, too!
#4: Make your call to action easily accessible.
If I have to scroll down to the bottom of the page as a consumer to search for a button to get me started...nope! At any point of your site, when your viewer has that "click" moment to when they realize the want to work with you ASAP, you want your next-steps button ready to go and easy to spot!
This article is the first step in crafting the website of your dreams. Establishing a strong online presence and growing your client base all starts with how you position yourself online. Remember, your website is a powerful tool to showcase your expertise, attract potential clients, and ultimately, elevate your social media management business to new heights.
If you need a boost to start your website design, we highly recommend our friends over at FlyDog Digital and their website templates! These are hassle-free, video-tutorial-included templates, to make your website creation process a breeze 👇
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