Case Study: How Emails Drove 79.06% of Revenue During Black Friday For Our Client
Another Black Friday is in the books. And for us, that means it's time to obsess over our client results...
There is one campaign in particular that we are obsessing over today that we can't wait to analyze with you. Email marketing is one of the services offered here at Social Savvy. So, Black Friday was packed with email marketing campaigns, and this one in particular we are highlighting today.
The Background
Our client, whom we'll call Client C for confidentiality, specializes in digital products sold exclusively from their website. The products range anywhere from $80 to a little over 1k in price and are built specifically for business owners.
The Black Friday Sale
For their Black Friday weekend campaign, we went big. It was a site-wide blowout sale on all products at 30% off. This sale was highlighted across social media, but our main focus was leveraging email marketing.
The Results
Let's get to the good part, what all came out of this? The Black Friday campaign was a success, generating a total revenue of $4,817. But what’s more impressive is how this revenue was achieved and the role of strategic email marketing.
Out of the total revenue, a significant 79.06%, or $3,809, was directly attributed to email marketing. And, if this doesn't prove the impact of a well-thought-out email strategy during Black Friday weekend, we don't know what will!
The Strategy
What made this campaign so successful? With every email campaign, we start with the same basics:
A carefully crafted subject line
Branded components
Compelling copy
Clear call-to-action
Additionally, with this campaign, we used plain-text emails.
What are Plain Text Emails?
Exactly as the name alludes to, they are emails that are sent in plain text. So instead of images, they are just in simple text. This can be beneficial for less bandwidth, security purposes, personal preferences, and not setting off spam filters.
All of these factors were strategized to create a powerful email sequence for this Black Friday campaign. In turn, you can see the results through the analytics!
Good email marketing doesn't stop at Black Friday campaigns. Let's level up your email marketing in the new year.
