April Content Marketing Ideas
‘Tis the season for pranks and nonstop fun. One thing we don’t joke around about is content ideas. Here are our favorite ideas for this coming month!
National Days
Here’s a list of some fun “business” related national days this month, you may want to base some content around.
April 1 - April Fool’s Day
April 2 - World Autism Awareness Day
April 5 - National Walking Day
April 7 - Good Friday
April 7 - National Girl Me Too Day
April 9 - Easter
April 11 - National Pet Day
April 15 - National Tax Day
April 16 - National Wear Your Pajamas To Work Day
Visibility Posts
Often called "viral" or "sharable" , these posts help your account get seen by more clients and customers. These posts do so well usually because they are relatable to your audience who share them to their stories OR save them (to boost it with the algorithm!)
Post Ideas for Service-Based Business Owners:
The Four Key Elements To (Insert Topic) (List out and explain all three elements here!) Be sure to share this post to your story if you resonate with it, and save it to reference later!
REEL IDEA: If I could grant you one magic wish and all of your troubles would be gone... would you take it? Then why are you settling for (insert the first bubble here-competitors/other solution). When you need (insert your solution here!) How to Film The Reel: Use this audio and add two text bubbles: your solution, and your competitors solution OR one that doesn't work. Point to the wrong one first, then to yours second.
3 Steps To Achieve (Insert Topic Here) Step 1️⃣: (Insert step details here!) Step 2️⃣: (Insert step details here!) Step 3️⃣: (Insert step details here!) Where are you getting stuck with achieving (topic)? Drop it below for some guidance!
Post Ideas for Product-Based Business Owners:
Use the question sticker and ask your audience what questions they have about what you do or your niche
I often get asked what my routine looks like as a (title). Every morning I start my day with (a hot cup of black coffee and my journal/checking my inbox/listening to a podcast episode on a walk). Then I dive into (insert here). Finally, after work, you can find me (insert what you're doing here).
REEL IDEA: The magic sauce to (insert desire your ideal client/customer has here). ✨ Want to learn more? Comment READY below! I'll DM you with all of the details you need to know about (offer here). How to Film The Reel: Use this audio and film you standing/sitting in front of the camera and then move your phone little by little to reveal something behind you (the tool/resource). If you don't have this, use a text bubble to write it!
Want to write better captions? Read our start to finish guide here.
Know, Like + Trust Builders
Now that you've shared content to increase your account's engagement...start building a connection with them by sharing personal content. These can be posts about you or your entrepreneurial story.
Post Ideas for Service-Based Business Owners:
Hello, April. 💐 In this new month, I'm (starting a journal/taking a social media detox/drink more water/clean out my closet) because I need it. This month I am also (offering a new service) What are you looking forward to?
Share 3-4 videos on stories sharing about who you are, what you do, and who you serve
Attention! I need your help with some feedback...(Insert a question here that qualifies people to find out if their an ideal client/customer). YES? Comment a thumbs up emoji. 👍 NO? Send me a DM and let's chat further.
Post Ideas for Product-Based Business Owners:
Hey, there. It's been awhile since I've introduced myself. I'm (name) and I'm the (title) behind (business/account name)! I (help online service providers with virtual assistant services so they can get their time back/create handmade jewelry to make women feel confident through accessories/write copy so inspiring to your audience they are ready to buy from you!) Tell me about you in the comments!
"What is your why?" I recently got this question and it got me thinking. I started this business to (serve clients 1:1 so they get their time back in their business/empower mom bosses to grow their online business/share my gift of (insert topic here) with (your target clients)).
Use this as an opportunity to get market research done on your followers AND invite people into your DMs to have conversations!
Knowledge Bombs
Now that your audience is starting to trust you...drop the knowledge bombs on them! Share your expertise as it relates to your product/service, and what they struggle with (how your product/service/knowledge helps them!)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
The (Insert Topic) Checklist Ready to (insert what they will get from implementing this checklist)? Save this post and then read the following steps: ✔️Insert checklist item here ✔️Insert checklist item here ✔️Insert checklist item here ✔️Insert checklist item here
Here's the thing about (insert your niche here), it's not all 🌈 and 🦋... (insert a common misconception here). But don't fret, all you need is my (freebie/free guide/consultation).
Here are three mistakes I see (ideal client avatar here) making... 1️⃣ (Mistake + how to fix!) 2️⃣ (Mistake + how to fix!) 3️⃣ (Mistake + how to fix!)
Post Ideas for Product-Based Business Owners:
Let's answer an FAQ: (Question here!) 👆Are you wondering the solution? Here are four things you need to know to achieve (insert desire your ICA has here). Any additional Qs?
📣 REMINDER! (Insert a reminder here that your ideal client NEEDS to hear!) Did you need this today?!
In my expert opinion, it's important that you (insert the number one micro-solution to your client's problems here) Without doing this, you're going to be left with (insert pain point 1), (insert pain point 2), and (insert pain point 3).
Money Makers
Your audience is now warmed up, they trust you, and they are ready to buy. Share posts that promote the benefits of your product/service as it relates to them! Don't focus on every single feature but rather the transformation they get from A. not having your product/service → to B. having your product/service done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
Have you ever found yourself spending all of your time (insert the problem your target audience faces)? I have the solution for you, and I've been in your shoes. (Share in 1-2 sentences how you can relate to the problem above.) The solution? (Insert the name of your service, offer, product.) Click the link in my bio to (apply/book your call/sign up/shop).
Serving my clients/customers everyday is what I love to do! They come to me with (their problem) and I offer them (the solution = more time back in their day/freedom from their business). Don't just take MY word for it... here's what (insert name) had to say: (insert testimonial!)
(Insert a case study/stat that a client/customer has gotten) (Another...) (And another...) The proof is in the social proof! 😉 Interested in working with me 1:1/shopping for (product name here)? Click the link in my bio!
Post Ideas for Product-Based Business Owners:
Share the benefits & features of your product OR Share a few testimonials/case studies
Share the transformation this client had by working with you/using your product
My (product/service) can help with (problem) so you don’t have to deal with it anymore! If you’re sick and tired of (hair problem), ask me about how (product/service) can make it right! How would it feel to have less of (problem)? Pretty awesome right?!
Content Templates Ready For Your Feed
Access a month’s worth of social media captions, photos, and templates for every day of the month. We’ve got ideas that will fill your social media feeds and put hours back into your workday.
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