30 Hook Ideas to Use On Your Next Caption

Some SERIOUSLY amazing hooks are inside this article (and you can even steal this one, too 😉)

A hook isn't just an introduction. It's what can make your content flop or pop! Hooks are the first line of your caption that can (and should!) pull your audience in to read the rest of the post. Consider your caption like a story, if you're not in love with the first chapter, there is no way you're sticking around for the rest of the story! You could have an amazingly valuable post and effective call-to-action but you need to be able to get your audience to that point!

These hook templates are sure to have your audience craving more and diving into the middle of your post -

  1. Did you hear the news?

  2. Something I wish I knew sooner when it comes to {niche topic}

  3. Steal my (process)

  4. 🚨 THIS IS NOT A DRILL 🚨

  5. Do you want to know something crazy?

  6. Calling all {target audience}

  7. Here's the truth

  8. We are spilling the tea today 🫖

  9. 📣 REMINDER! (Insert a reminder here that your ideal client NEEDS to hear!)

  10. The (Insert Topic) Checklist ↓

  11. Unpopular opinion but I don't love (insert something that most people love, but you don't)

  12. Here's what you need to know before you (action that target customer might take) ↓

  13. I have a confession to make 👀

  14. Do you know what a [insert your title here] actually does?

  15. Three Things To Swap Out [In Your Biz/Insert Topic]!

  16. Would you rather have (the solution that your service/product offers) or be stuck with (problem your clients face)?

  17. 5 Tips for (Topic Here)

  18. Raise your hand if you have ever felt personally victimized by (pain point your ICA has) raising 🙋‍♀️

  19. Q&A time!

  20. Want a sneak peek? 👀

  21. How I went from (before) to (after/where you are now) 🤔

  22. Hey you! The one still (old method they are using instead of your product/service)

  23. 📣 Can we have your attention, please! 📣

  24. We are no strangers to (pain point)

  25. PSA: (reminder)

  26. We can't sleep on (topic) Here's how to...

  27. 3 Steps you can take today for a better (process)

  28. FAQs about (topic) ANSWERED ↓

  29. Let's bust a myth!

  30. 5 Benefits of (topic here)

Need more caption help? Don't worry, our Social Savvy Membership has you covered with done-for-you, easy-to-edit caption templates.

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