Is AI Copywriting Replacing Marketers?

Mar 20

If your news feed looks anything like ours, it's packed full of all the latest updates surrounding AI and AI copywriting tools like ChatGPT, Jasper, Canva Magic Write, or even Google AI.

As with any large advance in technology, it always opens the door for the conversation about, "is this replacing a job somewhere?" With strides in AI copywriting specifically, it has made a major impact on the marketing, copywriting, and social media sphere directly and many of us likely want to know where we stand when it comes to AI copywriting! So, let's dive deeper into this subject!

Our opinion: No, AI is not replacing us, it's a tool for us!

Why isn't it replacing our role? We wear so many hats in our roles, and copywriting is often a major one, there's no doubt! However, we (1) can't forget about all those other tasks that also come into play like audience connection, content creation, and the list could go on, and (2) we all have our own unique, personal touch in our writing that you can't find through AI, it can only be added to it.

Will there be the occasional business owner that takes one look at our prices and says, "I'll just write my blogs with AI instead." Ugh, always! However, we can't look at AI tools as competition, but rather utilize them to save ourselves time, challenge us to better our writing, and complement our own opinions and research. AI can build the bones of solid copy, but you're bringing so much more to the table with your persuasive energy, human connection, and personal anecdotes that really craft copy into something that speaks to your audience and makes them want to become customers/clients. Now, get to the specifics of how we can use AI copywriting!