Why Price Transparency Matters in Social Media Management
An FAQ we get inside our Facebook group is, "Should I be putting my prices on my website?"
First, let's lay out all the negatives you are likely thinking about with this decision:
People will be turned away
Doesn't give you time to "sell" or explain your services
Prices can't always be 100% accurate
Encourages "Shopping"
We won't ignore these cons in the conversation, but we will say that there are a lot of pros to being transparent about your prices.
Why Add Your Prices To Your Website As a Social Media Manager:
People will be turned away → The right audience won't
Potential clients that get turned away by your prices aren't your clients. You get what you pay for, and if they want your high-quality work it comes with a price tag! You might think it will be a waste of time to add in your pricing, but think about the time you'll save not having a discovery call with someone who just isn't your client because of budget reasons. Consider this your first step in filtering out a client that you can't work with anyway, because they are just looking for the lowest priced SMM.
Doesn't give you time to "sell" or explain your services → Carefully structure your website
The price shouldn't be the first thing they see on the page. Give yourself the space to speak to your audience, sell what you do, and establish your know/like/trust factor before jumping into your pricing. Trust in your powerful copy that will lead them to book a call, so you can continue to state your case on why they NEED to hire you.
Prices can't be 100% accurate → Put a disclaimer or use a 'starting at' price
With social media management, there are a lot of factors that come into play when it comes to pricing. You will likely have clients that need add-ons or changes based on what best fits their business. Just because you state a price on your website, doesn't mean that you are locked in at this price. Include a disclaimer that these rates are subject to change based on x, y, z or just use a starting at price that shows where your rates begin (e.g., "Starting at $2,000/Month").
Encourages "shopping"→ They are going to shop anyway, sis!
Everyone shops when it comes to outsourcing, new tools, programs, etc. As a business owner yourself, you likely do this, too! They are going to do it anyway, and they are going to be comparing prices. Have faith in yourself that you stand out enough to other SMMs based on your unique offering and skillset, and not just have the lowest price!
Not being transparent on your pricing could lead to people walking, wasting your time on unqualified leads, or missed opportunities. Transparency can act as a powerful filter, drawing in the right clients while discouraging those who aren’t aligned with your services or budget. Remember, the right clients will see your worth beyond just numbers, and they will love the honesty from the start.
