What to Look For in a Social Media Manager

2020 saw the destruction of the gap between "online" and "real-life". As of that crucial year, digital advertising officially generates more revenue than traditional advertising. Any successful business knows that the internet is an extension of real life.

If you want your business to shine, you need to care about social media management. But how do you get your social media profile right in a world full of profiles. 

We suggest you hire a social media content manager. Hiring a freelance social media manager means letting a professional do what they do best. But how do you choose the right manager to hire? 

This article will walk you through a couple of things to look out for. 

1. Interest In Your Industry

The best social media manager for you will be the social media manager that cares about your business. Sure, a professional can do a fine job on autopilot. However, if they care about making a splash in your industry, they're more likely to create something that's truly special.  

Look for social media managers who have worked on projects similar to yours. They shouldn't be too hard to find — it's all to social media, after all.

Take an active interest in their past projects. If they can see you're truly interested in their work, they're more likely to work together with you to improve. 

2. Training 

In today's day and age, it's not hard to receive great training for social media management. Because of this, you should look for social media managers who have gone through training. 

It's certainly true that there are great self-taught social media managers out there. However, a social media manager who has taken the time to train is a social media manager who truly cares about the craft. You want to work with people who love what they do and don't just see it as a way to make money. 

3. Look For Freelancers

If you don't have the time or money to hire someone full-time as a social media manager, look for a freelance social media manager. Freelancers are usually hard workers due to the fact that they need to hustle to even find work. 

On top of that, their experience working with many clients means that they understand the importance of personalizing their work to every client. If you're looking for quality, look for freelancers. 

4. Focus On Your Social Media

You should make use of different social media platforms depending on your demographics. Most of TikTok's users are teens and preteens, and LinkedIn is most famous for being the "businessperson social media". Obviously, a specialist in one shouldn't be hired to design ads for another. 

Hire the Best Social Media Content Manager

If you want to succeed in 2021, you need to hire the best social media content manager out there for you. Look for a highly trained freelance worker who works within your social media and field of choice and you can't go wrong. 

For more information, contact us today.