3 Important Tools to Use as a Social Media Manager

Almost every single Fortune 500 company relies on social media. If you're in the field of social media management, you're in luck. The industry is set to grow more than it ever has before. 

But every professional needs to know the tricks of the trade. If you're a freelance social media manager, you should make sure that you use all of the best tools available to you. 

This article will walk you through the five tools every SMM needs to know to get the best social media manager jobs out there. 

1. Buffer

Buffer is a social media management platform that easily allows you to post on any platform. A manager on Buffer can schedule when their content is going to be posted on each of the accounts that they manage. 

It also works well for any social media managers who are part of a team. If you want to delegate certain social media posts to certain members of your team, you can easily assign those posts to those people. 

Buffer also helps you keep customer interactions on all accounts in one place. If you're hired to respond to messages for a client, this is the perfect tool for you. 

But that's not all. The "analyze" feature of the Buffer provides easily readable statistics. You can share these with your client, figure out how you should adapt your strategy, and move on.

2. Ingramer 

There are over one billion people out there using Instagram, across a wide berth of demographics. It's very likely that as a social media manager, you'll come upon a client who wants to focus specifically on Instagram. That's exactly what Ingramer is for. 

Ingramer's famous hashtag generator function contains over 12 million hashtags and comes up with the best one for your post. With 95 million photos posted on Instagram a day, hashtags are crucial for helping your client establish themselves among their particular niche. 

Ingramer's search option also lets you find competitors, influencers, and partners. Influencers are important because they can help increase your client's revenue if you use them right. Competitors are important because your client needs to study their enemies if they want to learn how to overcome them. 

Their profile analyzer lets you analyze any public account, so you can figure out exactly what you need to know. 

3. Your Brain 

While it might sound tacky at first, it's important to turn your brain into a useful tool. You can turn your brain into a tool by taking a great social media management course. 

Become a Great SMM 

A good SMM is able to not only use the tricks of the trade but turn their brain into its very own trick. The world is only becoming more social media-oriented. It's time for social media managers to step up and take their place as the marketers of the future.  

For more information, contact us today.