What Do I Do When My Instagram Engagement Is Down?

Strategy

May 3

Is your Instagram engagement in a downward spiral? Don't panic, it happens to the best of us from time to time! How we bounce back from low engagement, though, makes all the difference. Surprisingly, it can only take a few small steps to really turn your engagement around!

Take a Break

No, I swear we aren't crazy! Burnout on social media is a very real thing. Sometimes, OOI (out of ideas) is best translated to OOO (out of office). The best thing to do is take a small break, and come back refreshed and energized!

Audit

We always recommend having a regular audit schedule, and even if you do - try a random audit! Start with an audit to dissect what the problem truly is. Is it your content? Hashtags? Are you reaching the right audience? Are you using structured and effective captions? Think about all the details that come together to make a great post!

Learn & Research

Once you know what types of content and factors aren't performing well in your audit, it's the perfect time to research and learn how to improve. Do a deep dive into your audience, their demographics, what they like to see, what they like to learn/know/do, and all the details that can help you create more engaging content for them.

Re-Strategize

Take what you learned in your audit and research and update your social strategy. Use all of the insight you found in your audit and research to see how you can improve moving forward to get your engagement from nay to yay.