Using Instagram's Profile Music Feature Effectively for Your Brand

Profile music? Helllllooooo MySpace throwback!

For all of our MySpacing Millennials reading this, you already know this feature to a tee when it comes to personal use, but what does this look like for businesses? That's what we are dissecting today in this blog.

We are going over how to add music, and our top tips for adding music to your brand's profile.

How to Add Music to your Instagram Profile

First, let's learn how to use this new feature:

1. Go to your profile 

2. Select "Edit Profile"

3. Scroll down and tap "Add Music to Your Profile: 

4. Search for a song or browse the available tracks  

5. Tap "Done" to save

Using Instagram's Profile Music:

Choosing an Appropriate Track

Every piece of your branding comes together to create your brand as a whole. Down to the tone, the voice, the brand colors, fonts, etc. It's important not to choose a random track, but rather think about what will compliment your brand best.

Adding with Intention

Don't feel the need to use it if it doesn't fit your brand. As with any new platform feature, of course, we are excited to be able to use it. However, certain features won't always fit your brand, and that's okay. Dive deep and think about how this fits within your brand's scope. If you have a brand tone that is more on the serious side, this feature might not fit well.

Change It Up

Don't select one song and stick with it! Switch it up, do something seasonal, make it work with your current campaigns, and use it for a brand launch. Have some fun with this feature! After all, it's just like anything in your strategy that needs to be continuously evaluated to keep it on-brand and interesting.

Thanks for reading our top tips for using this new Instagram feature effectively with your brand!