Top 3 Social Media Tips For Your Business During The Coronavirus
During these uncertain times, it’s important to consider what is going on around the world with the coronavirus outbreak. Times are uncertain, but the one thing we know for sure is that your clients and customers need you online. They need you to share important news and updates, acknowledge the pandemic, and show up for them.
Here are 3 social media tips for your business during the coronavirus:
STAY UP-TO-DATE.
It's important to stay-up-to-date on the latest news during this pandemic. Tailor your messages everyday for what's going on.
For example, if you're closing your store temporarily to abide with guidelines alert your customers on social media AND tailor your post copy to reflect that. Go through your pre-scheduled content and adjust! If you have an online store, promote shopping online by letting your customers know!
POST WHAT IS RIGHT FOR YOUR BRAND.
It's safe to say that if you are not a health professional then you should not be giving advice to your followers.
Instead, tailor your content to your audience. Is your audience full of people now working-from-home? Share your tips on how they can get work done with their littles, stay productive, and what you're doing.
Share precautions your business is taking... YES.
Share health advice... only if you are a professional.
Acknowledge the pandemic... YES! Don't leave your audience wondering where you are. They need to hear from you, even if it's short and sweet.
LISTEN TO YOUR AUDIENCE.
It's now more important than ever to listen to your audience and relate to what they are going through. We are all in this together.
Tailor your tone in your social posts to be helpful, empathetic, inspirational, and humorous (to lighten the mood not be rude!)
Offer policy changes such as waiving cancellation fees or shipping costs if applicable to your business.
BONUS TIP: STILL SHOW UP.
Do NOT leave your audience hanging! In a world where we can get information at an instant, your audience needs to know if you are...
Still open
What your hours are
What changes are affecting your business and them as consumers
Show up on social media just as much as you normally would if not more! Your audience is social distancing and spending more time online. Use this time to connect with them & bring your business online (e-commerce, social media as a customer support outlet, or news source for your business).
We’re all in this together. If you need social media support, send us a DM on Instagram for free support. We’re here for you!
Looking for even more assistance? Check out our membership that gives free templates and prompts for you to spend more time on your business than working on social strategy.
