The Formula For The Perfect Instagram Caption That Your Followers Will Want To Read

First and foremost Instagram is a visual platform. You need to make sure that you are sharing content that is aesthetically pleasing to catch their eye.

Once you’ve caught their eye you need a caption that informs or entertains.

Here is a formula for writing captions that stop the scroll:

Remember that all good stories have a beginning, middle, and end. This applies to Instagram captions.

BEGINNING = HEADLINE OR HOOK

MIDDLE = CAPTION

END = CALL-TO-ACTION

HEADLINE

This is the first sentence on the caption, and this is your hook. How are you going to make your audience stop scrolling through the news feed to read what you have to say? Your headline should either ask a question or include a title.

A great way to structure headline titles is by including a number. For example, a few headline titles we’ve used are:

• 3 Ways to Increase Your Engagement

• 5 Things You Should Do Every Day on Instagram

Asking questions is a great way to spark interest and get your audience thinking about your topic. A few questions we’ve shared are:

• Are you using Instagram stories?

• Are you making any of these 5 common mistakes on social?

Finally, get creative with emojis or text symbols (but don’t go overboard with these!) You don’t want it to look like your dog ran across your emoji keyboard.

CAPTION

Your caption should provide value to your audience while also relating back to your expertise. This will set your audience up to say yes to your call-to-action at the end of the caption!⠀

Gone are the days of sharing “Happy Friday!” in a caption. We like to think of Instagram captions as micro-blogs. Use your captions to tell a story. It doesn't have to be anything fancy or super long, just make it engaging!

If it is something they can relate too, your audience will engage.

If you do share a long-form caption, break up the text with line breaks, emojis, and bullet points.

READ: How To Add Bold/Italic/Cursive Text On Instagram

CALL-TO-ACTION

Don't forget to close out your caption with a call to action!

This can be a question, asking people to click the link in your bio, or DM you. Without a call-to-action, you are missing out on your followers knowing what action they need to take.

If you published a new blog post, encourage them to click the link in your bio to read it. If you are taking applications for your new services, encourage them to send you a DM to find out if the program is right for them.

If you’re still needing more time and are feeling overloaded with every single task, check out our membership that offers new monthly templates for Instagram for posts, stories, and 2,500+ hashtags!