Social Media Content Ideas for Podcasters

Hey Podcasters! If you're putting all your time into the recording studio, we want to be sure the marketing-side of your podcast management is effortless! So, we created a list of content ideas, specifically created for podcasters to use on social media.

Why Podcasters Should Be On Social Media

As a podcaster, being on social media can offer numerous benefits. What are they?

1. Community Building

2. Podcast streaming apps do allow for reviews, but we want more than that! We want our audience to really resonate with our brand and dive deeper into getting to know each other to create a powerful community.

3. Feedback and participation

4. Social media is a conversational tool to seek insights, inspiration, feedback, and get interactive content from clients that you can integrate right into your podcast.

5. Networking Opportunities

6. Social media platforms are great places to connect with other professionals in the podcasting industry, potential guests, and listeners!

7. Announcements and Updates

8. Keep your audience informed about any changes to your podcast schedule, upcoming guests, or special events through your social media channels.

9. Provide Insights

10. Tap more into your audience's demographics, engagement patterns with social media insights. This data can inform your content strategy and help you tailor your podcast to your listeners' preferences.

11. Access to Different Audiences + Promotion

12. Different social media platforms cater to different demographics. By showing up on more platforms, you can reach a broader range of potential listeners.

Now that we know WHY we want to post, let's get into WHAT to post!

Here are content ideas for podcasters:

1. Teaser Clips

2. Behind-the-Scenes (filming, editing, you & your life!)

3. Guest Spotlights

4. Topic Choice (create a poll of topic choices for your next episode for your audience to choose from)

5. Trivia and Quizzes about your niche

6. Q&A Sessions

7. Collage of the best show moments

8. Quotes from you or guests

9. Niche discussion questions for your audience to answer

10. Cover Art Challenge (have your audience design a cover and use it for a month on your podcast!)

11. Finish your sentences (play an audio clip from an upcoming podcast and have your audience guess what you finish the sentence with!)

Remember to tailor these ideas to your podcast's unique niche and target audience.

Wishing you the best of luck building up your social media presence, from one podcaster to another!