Should I Create a Pinterest Account for My Business?

First, the moral of our story today: Pinterest might not be the right place for your business! Some social media gurus will tell you that more online presence the better, you should be on every platform....ehhhh....You've probably heard us say it a million times, but you should invest in the platforms that your audience invests in! If 1% of your audience is on TikTok, then you probably shouldn't spend 80% of your time on that strategy, or even any time!

One of the things that makes Pinterest so unique is that it has a very specialized part of the market. It’s heavily female-demographic and focused, despite its growth with the male demographic as well. Why is that important for businesses? Women influence 85% of consumer spending! So incase you didn't think women were powerful before, that stat should help you out!

If you're on the edge about putting your business on Pinterest, check out these audience stats:

• 444 million users monthly

• 80% of pinners have discovered new brands

• 45% of people with the household income of 100k are on the site

• 97% are "unbranded"

• 8 out of 10 moms are pinners

• 60% of users are women

• 30-50% growth in the younger generations (Gen Z & Millennials)

Long story short, if see your target customer in these statistics, it's worth the investment!

Are you going to take the leap and create a Pin-tastic account? Stay tuned for our next blog post about the best methods for your biz account!