7 Mind-Blowing Facts About Instagram Reels

How much do we reel-y know about Reels?

Most of us Instagram users have seen the uptick in reels in the recent months. Since their debut a few years ago, they were very slow to start with TikTok dominating video-content; however, they are making a their own path in the social media world now as well. Whether you are a diehard Reels fan or are still contemplating how to jump into the Reels game, you have to check out these facts about Instagram Reels that are sure to not only surprise you, but help you get to know this Instagram feature!

1.) The top reels creators are Netflix, Red Bull, Louis Vuitton, Asos, NBA Basketball franchises.

2.) Reels were first test launched in Brazil, in 2019. Even before TikTok really hit their peak in popularity in 2020 during the COVID-19 pandemic.

3.) Nike has some of the highest Reel views, with the most currently being 6.6m on one reel.

4.) You might have seen an increase in TikTok creators joining Reels, as Instagram offered a (dang good I might add) bonus for posts, with some as high as 35k per Reel.

5.) 9 out of 10 Instagram users watch Instagram videos weekly!

6.) Instagram has been adding new features to Reels left and right! Instagram's CEO, Adam Mosseri, frequently posts about new updates and features on the app.

7.) If you repurpose TikToks, you should remove the "TikTok" watermark before uploading to Instagram Reels. Instagram limits the amount of reach on Reels that include the TikTok watermark.

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