Should I Create a Business Account, Creator Account, or Personal Account on TikTok?
When it comes to creating a TikTok account, you might run into confusion when it comes to choosing the account type.
TikTok has three major account types: personal, creator, and business. With these types, there are differences when it comes to music options, legality, and features, that can impact your decision!
Advantages of Business Account on TikTok:
Legality: For businesses, TikTok limits the audio available. While this might seem unfair, it's actually to protect businesses from copyright issues that could come about if ran in an ad.
Business accounts come with additional features: TikTok's business accounts offer features like analytics, ad creation, and the ability to add a website link to your profile. These tools can help you track the performance of your content, optimize your strategy, and drive traffic to your website.
Keep personal and professional content separate: By creating a separate business account, you can keep your personal and professional content separate. This is particularly important if your personal brand doesn't align with your business brand, or if you have a large following on your personal account that isn't relevant to your business.
Establish credibility: Having a dedicated business account on TikTok can help establish credibility with your audience. It shows that you are serious about your business and are willing to invest time and resources into building a strong presence on the platform.
Access to advertising: If you want to run ads on TikTok, you'll need a business account. TikTok's advertising platform is only available to businesses, so if you're using a personal account, you won't be able to take advantage of this feature.
If you are a business, rather than an individual or personal brand, a business account is best for you!
Advantages of Creator Account on TikTok:
as a platform to showcase your creative talents and build your personal brand, it's recommended that you create a Creator account instead of a personal account. Here are some reasons why:
Access to Creator Fund: TikTok has a Creator Fund that pays eligible creators for their content. To be eligible, you need to have a Creator account and meet certain criteria such as a minimum number of followers and video views.
Analytics and Insights: A Creator account gives you access to analytics and insights that are not available on a personal account. You can track your video views, followers, engagement rates, and audience demographics. This data can help you optimize your content and grow your audience.
Creator Tools: TikTok provides several creator tools that are only available to Creator accounts. These include the ability to add a "Shop Now" button to your videos, which can help drive sales and revenue.
Profile Customization: With a Creator account, you can customize your profile with a profile picture, bio, and links to other social media platforms. This can help you establish a consistent brand across multiple platforms and make it easier for fans to find you.
Collaboration Opportunities: Creators are often approached by brands and other creators for collaboration opportunities. Having a Creator account can make it easier for others to find you and reach out for potential collaborations.
If you are looking to showcase your creative talents and build your personal brand, such as if you are a UGC content creator or an influencer, it's best to create a Creator account.
Advantages of a Personal Account on TikTok:
Authenticity: Personal accounts can offer a more authentic and personal feel to your content, as they are often more focused on documenting your daily life, hobbies, and interests. This can help build a deeper connection with your followers and allow you to showcase your unique personality.
Flexibility: Personal accounts are more flexible in terms of content creation, as there is no specific focus or theme that needs to be followed. This can allow you to experiment with different types of content and see what resonates with your audience.
Privacy: Personal accounts offer more privacy options, such as the ability to make your account private or restrict who can see your content. This can be beneficial for those who are not comfortable with sharing their content with a larger audience.
Community building: Personal accounts can still help you build a community of like-minded individuals who share similar interests and hobbies. This can be a great way to connect with others and find new friends.
No pressure to monetize: With a personal account, there is no pressure to monetize your content or meet specific follower or engagement goals. This can take the pressure off and allow you to create content purely for fun and enjoyment.
So, if you are an individual looking to connect with friends and new friends on TikTok, or are an influencer just starting out, a personal account might be the best option for this situation.
Overall, the type of account you choose might seem like a simple task, but there are a lot of factors that can come into play that can affect you in the long run, especially as a business!
