How to Humanize Your Brand on Social Media

Social media, but an emphasis on the SOCIAL! Social media has strayed far from the original brand accounts that were all fake and over-curated. We want to see real people and real brands - No one wants to buy from just another logo.

To do that, we need to humanize our brands! Here's how:

Show Your Face

What a better way to humanize your brand than to show the human behind the brand? Even if you are on the introverted side, showing your face can be a great way to have your audience get to know you. Having a spokesperson or a "face" of the company is one of the oldest marketing tactics in the book. Why? Because it works! People want to see the real you, not just the logo and graphics! Don't be afraid to show your face on socials here and there.

Storytelling

How did you end up where you are today? What inspired you to start this brand? Why do you do what you do? Storytelling on socials works wonders. Storytelling can increase conversions by 30%! Social media is a conversation, you want to share your stories and listen to others' stories to establish that emotional connection!

Add Personality to Your Captions

While we love solid caption structure, we don't want to sound like an AI bot is writing the caption! We need to add in our own personality, so we can connect with our audience. As a viewer, I LOVE when I can hear the person through their caption because it feels like a real conversation!

User-Generated Content

UGC is one of our FAVORITE types of content. We love hearing from real people and real customers/clients! In fact, 90% of customers say UGC influences their purchasing decisions. So, not only can this be a great connection piece, but it can also help you potentially spike your sales.

We can't wait to see how you take these tips into your content marketing on social media!