September Guest Blog: Expert Advice on Social Media Marketing
Here's the truth: Social media marketing is challenging. Social media platforms are constantly changing, there are many factors that come together to have success on socials, varying advice everywhere, and not to mention, we all have unqiue goals we are trying to accomplish. We constantly preach that there's no one-size-fits-all answer when it comes to marketing your brand on social media because every audience has different needs. So, how do we know what to do? Let's settle a few arguments about the social media basics that help you create a foundation for your brand's strategy.
We asked our community of social media managers, strategists, coaches, and experts for their advice on 11 common questions relating to social media management. Check out the results and see how you can work this into your own brand's practices and strategies!
How many times should you post on social media per week?
Do you think every company needs to be on social media?
how many hashtags should you use on Instagram?
how important is it for a company to participate in trends?
What's a must-have in your strategy?
Are grid patterns important?
What's your favorite way to generate leads on socials?
Do you think repurposing is important?
What's your favorite way to engage with your audience?
What is the best platform to be on right now?
What's the most important thing to focus on with new accounts?
Key Takeaways from this:
Start with strategy. Ensure that you take the time to get to know the audience.
Trial and error what works for your account when it comes to what platforms to be on, how often to post, how many hashtags to use, and how to engage with your audience effectively.
Take these findings into action with your own social media marketing!
