Recent Marketing Campaigns Your Brand Can Learn From

If you haven't been following all the marketing news lately, don't worry, we got you covered!

In this article, we are going over our favorite campaigns that we've seen recently and what make each so powerful. We are directing these campaigns down into actionable takeaways you can think about for your own business marketing.

Simon Cowell x Domino’s Pizza

With both rising food prices and expectations of fast food delivery restaurants, Domino's took a unique approach to both concerns and hired "quality coordinators" at their locations. To market this, they teamed up with an ex-American Idol icon to "judge" aka quality control their pizzas in a recent commercial.

What we take from this:

1.) Current Events (and concerns)

People love to feel heard and brands are being challenged with talking about real issues versus skimming over what's happening in the world, pop culture, and in life in general. We love that they are addressing these concerns head-on with this commercial.

2.) Nostalgic marketing is in right now.

With re-brands of throwback brands constantly popping up, this is such a smart move! Simon Cowell is a well-known figure, dominating the early 00's TV. This channels the nostalgic feel for the audience to experience, plus a touch of humor to hook them in!

We know your brand is likely not going to leverage Simon as your next spokesperson, but you can still bring back that nostalgic feel and jump in on reactive marketing with your marketing.

Birdie Back-To-School

Birdie Safety Alarms launched an email and social media back-to-school campaign and promotion to help women stay safe on college campuses. This personal safety alarm company took a great approach by offering a back-to-school discount and driving awareness about campus violence. This is great for not only showing up as a resource for their audience but also keep them informed.

What We Can Take From This:

1.) Captizlizing on seasons

Whether it's a back-to-school, holidays, or even a Black Friday weekend, companies must be aware of trending topics and the changing of the seasons to react well to what season of life your customers are in!

2.) Knowing your audience

You should know your audience like the back of your hand and what they are currently experiencing! Now, we aren't in the backend of their marketing, but we can almost guarantee they likely segmented their email list to hit just the right college-age of students for their email campaigns so it felt more personalized for them.

Sriracha-Cha Slide

Hot sauce and music? An unlikely pairing that actually makes sense! Music marketing is becoming increasingly popular with Gen Z, and Sriracha, though a 135-year-old brand took a modern twist and is making huge (sound) waves with its campaign. Sriracha curated a "Saucy Summers with Lee Kum Kee," plus a remix of their own with their version of “Cha Cha Slide,” naming it the “Sriracha-Cha Slide."

What We Can Take From This:

1.) It's unique!

They took a hot sauce and turned it into a brand experience! Not only is this creating product buzz, but it's going beyond that and giving their audience a fun, interactive experience they can be a part of.

2.) Again, nostalgic marketing at it's finest!

We all know and love the Cha Cha Slide of course, so bringing back this song with a fun twist and involving Spoifty marketing into the mix, was the perfect combination for targeting Gen Z.

How can you turn your marketing into an experience? Think about that!

Final Thoughts

Each of these campaigns, while completely different, all have the same mission at the heart of it — audience-focused content marketing. Now, you might be thinking, these are huge brands. Of course, their marketing is amazing. But don't let that stop your small business from creating a campaign just as great! Stop and think about what your audience is like, get to know them — their wants and needs. From there, you can craft a customized marketing campaign that feels like Fortune 500 marketing.