Having a Creator as Your Social Media Manager

There is a lot of overlap and confusion when we talk about influencers, content creators, and social media managers. While these jobs often get looped together, they are very different!

What's the Difference Between a Creator and a Social Media Manager?

Generally speaking, content creators and social media managers have different roles.

A creator, sometimes also referenced as a UGC creator and influencer, is primarily focused on producing original content and engaging with their audience. They are the creative force behind what people see on social media platforms. They often use their personal brand and social following to endorse products or services.

On the other hand, a social media manager a more broad. Their primary function is to maintain and grow a brand's presence across various social media platforms. While they do create content, their job is to strategize, analyze performance metrics, engage with followers, and align social media activities with the brand's broader goals, as well. Think of it as your influencer behind the scenes!

With that being said, there is often overlap between the two positions — social media managers often take on content creation duties, and vice versa.

Today we are here to talk about why having a creator as your social media manager can be a great advantage!

The Advantage of Having a Creator as Your Social Media Manager

Brand Voice + Face Built In

Since they are showing up in your content, creators become the face and voice of a brand. Brands NEED a distinct voice, tone, and visuals — so having a go-to person can be super helpful for branding and creating brand recognition.

Brand recognition

Looping this into our last point, a creator can create powerful brand recognition. As a bonus, they likely already have a following of their own that knows them, that could also become your new audience. We'll touch more on this in another point, so keep this in mind!

The Content!!!

Creators know socials. They understand the trends that your brand can capitalize on, they know what audiences WANT to see! They are focused on creating and delivering the best content for your audience, and how you can connect with them on a deeper level.

Humanize Your Brand

Creators are consumers, they are real people! Their influence is powerful on social media, so this can be a great way to humanize your brand by having a third party that isn't necessarily an employee, stepping in to educate and talk about your product.

Their Audience Can Follow

As we mentioned, if they have a large following, their fans will likely follow them over to your account, too.

Our Favorite Examples of Creators as Social Media Managers

Jenna x Waterboy

Waterboy, an electrolyte drink mix stick for hydration, teamed up with Jenna Palek. Jenna is an influencer who built a powerful following on Tiktok and launched her own brand 'Fun On Weekdays' including a podcast and community. She is known for her lifestyle content and her community of Gen-Z and millennial women. She did a brand collaboration with Waterboy, where she created her own flavor in her Fun on Weekdays brand, and it flew off the virtual shelves. This created an even bigger partnership between her and Waterboy, where she became a large creator for them and a piece of the brand personality, and grew it to 200k+ followers.

In conclusion, social media managers and content creators are commonly different roles, however, having a content creator become your social media manager can be such a fun move for your brand!