October Content Marketing Ideas
October is our time as marketers to reset after the lull of the summer months. Spooky season is upon us and the one thing we don’t want you to have to be scared about is getting creative this season. Grab your pumpkin spiced lattes and cozy sweaters and let’s brew up some eerie-sistible content!
Visibility Posts
Often called "viral" or "sharable" , these posts help your account get seen by more clients and customers. These posts do so well usually because they are relatable to your audience who share them to their stories OR save them (to boost it with the algorithm!)
Post Ideas for Service-Based Business Owners:
Share a shout out post for an account that inspires you
Share your favorite things about October/Fall
Share a story with an inspirational quote
Post Ideas for Product-Based Business Owners:
Share a reminder that your ideal client NEEDS to hear in this new season
Share an FAQ on how to achieve something
Share a fall-inspired promotion
Want to write better captions? Read our start to finish guide here.
Know, Like + Trust Builders
Now that you've shared content to increase your account's engagement...start building a connection with them by sharing personal content. These can be posts about you or your entrepreneurial story.
Post Ideas for Service-Based Business Owners:
Share a photo of you at margarita + taco happy hour after a long day of client work (Taco Day is October 4!)
Share a story of your morning routine (hot cup of coffee, journaling, checking emails, listening to a podcast, etc.)
Share your introduction (& your favorite Fall drink!) and then add to a “highlight”
Post Ideas for Product-Based Business Owners:
Share a photo of your workspace
Share some advice you would give yourself if you could go back to a point in time
Share a photo of your "obsession" / "what you're known for"
Knowledge Bombs
Now that your audience is starting to trust you...drop the knowledge bombs on them! Share your expertise as it relates to your product/service, and what they struggle with (how your product/service/knowledge helps them!)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
Share a mini training on a topic related to your service
Share five steps on how to overcome a pain point
Share a carousel how to that your followers would benefit from
Post Ideas for Product-Based Business Owners:
Share a common struggle and how your product can help deal with it
Share a reel with step on how to get inspired or spark creativity
Share five benefits/tips of your product
Money Makers
Your audience is now warmed up, they trust you, and they are ready to buy. Share posts that promote the benefits of your product/service as it relates to them! Don't focus on every single feature but rather the transformation they get from A. not having your product/service → to B. having your product/service done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
Share a few testimonials or case studies
Share how you make a difference in your client/customer’s lives
Share a solution to a problem your ideal client might have
Post Ideas for Product-Based Business Owners:
Share the benefits and features of your product
Share what your ideal client’s life would look like after purchasing your product
Share the would you rather of having your product or being stuck with the problem your client’s are facing
Content Templates Ready For Your Feed
Access a month’s worth of social media captions, photos, and templates for every day of the month. We’ve got ideas that will fill your social media feeds and put hours back into your workday.
You’ll need a Social Savvy Membership account to access the templates. Sign up here.
It’s our birthday month at Social Savvy HQ 🥳
To celebrate our company's birthday this year we are offering all our ambassadors 50% commission when they refer a friend during the entire month of October! What are you waiting for? Sign up today!
