January Content Marketing Ideas
Cheers to a bright New Year and a fond farewell to 2022! Here's to the things that are yet to come, and to the memories (and great content) we’ll create in the upcoming year!
National Days
Here’s a list of some fun “business” related national days this month, you may want to base some content around ☺️
January 1 - New Year’s Day / World Day of Peace
January 2 - National Thank God It’s Monday Day
January 4 - National Trivia Day
January 6 - National Technology Day
January 9 - National Clean off Your Desk Day
January 14 - National Dress Up Your Pet Day / National Vision Board Day
January 19 - Get To Know Your Customers Day
January 24 - National Compliment Day
January 28 - National Have Fun at Work Day
Visibility Posts
Often called "viral" or "sharable" , these posts help your account get seen by more clients and customers. These posts do so well usually because they are relatable to your audience who share them to their stories OR save them (to boost it with the algorithm!)
Post Ideas for Service-Based Business Owners:
Here's the thing: (insert what someone needs to know about this industry trend. Is it short term? Sustainable? Give your opinion - even if it is unpopular on this!)
Tips/Tools That I Use In My Life/Biz 🙌 1️⃣2️⃣3️⃣ (Insert the tips or tools that you put on the screen here). *Reel Idea!*
Insert your favorite quote here!
Post Ideas for Product-Based Business Owners:
Share why you are sharing this quote: These words I live by/this is my 2023 mantra
We're still celebrating the new year with (a free gift with every purchase/10% if you join our email list/a free consultation call with every new inquiry).
The number one reason people (buy (product name here)/work with me 1:1) is the results that it brings them. (Insert the benefits of your product/service here)
Want to write better captions? Read our start to finish guide here.
Know, Like + Trust Builders
Now that you've shared content to increase your account's engagement...start building a connection with them by sharing personal content. These can be posts about you or your entrepreneurial story.
Post Ideas for Service-Based Business Owners:
My intention for 2023 is to (insert here) and my word of the year is (word here!)
A few (goals/resolutions) I have for 2023 are (to launch a new product/work with x number of clients/be featured on Forbes/podcast).
Share a photo of YOU!
Post Ideas for Product-Based Business Owners:
A recap carousel of 2022 (OR 🎶 and it went like... Cue the 2022 recap!)
5 Things You Probably Didn't Know About Me (Insert them here!)
Share your favorite things
Knowledge Bombs
Now that your audience is starting to trust you...drop the knowledge bombs on them! Share your expertise as it relates to your product/service, and what they struggle with (how your product/service/knowledge helps them!)⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
Have you ever been stuck with (problem)? (insert the solution = this could be your product/offer/service; and WHY it works here).
If you're constantly struggling with (problem) in your business/daily life/routine, try doing this instead: 1️⃣ 2️⃣ 3️⃣
MINI TRAINING TIME! (📍You're gonna wanna save this!) (Insert Title Of Your Mini Training Here!)
Post Ideas for Product-Based Business Owners:
Unpopular opinion 🚨 (Insert an unpopular opinion that you have... the one that every other guru/expert in your industry seems to have!)
Let's flood the comments section with your questions. We're ready to hear what YOU want to learn & while you're at it see if anyone else is needing what you offer! 👇
If I could give you ONE quick tip to help you overcome (obstacle or struggle your ideal client or customer faces) it would be this...
Money Makers
Your audience is now warmed up, they trust you, and they are ready to buy. Share posts that promote the benefits of your product/service as it relates to them! Don't focus on every single feature but rather the transformation they get from A. not having your product/service → to B. having your product/service done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post Ideas for Service-Based Business Owners:
You know what's better than (something that your ideal clients/customers REALLY desire)? 20% off all products in my shop/ 25% off (insert service)/a FREE consultation call.
Share a client testimonial
NOT SEEING RESULTS IN (DESIRED AREA)? 🙈 Here's why: ✖️ (Insert what your ICA is doing that they need to stop doing)Instead, DO this... ✔️ (Insert what you can do to see results).
Post Ideas for Product-Based Business Owners:
Share mini-training in video format and add the "DM ME" sticker to encourage conversations!
Share a free/lead magnet offer for the new year!
The DO'S and DON'TS of (your topic/industry) ✍️ *Client success stories?*
Content Templates Ready For Your Feed
Access a month’s worth of social media captions, photos, and templates for every day of the month. We’ve got ideas that will fill your social media feeds and put hours back into your workday.
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