Is your Business Playing Small When it Comes to Marketing?
It's not enough to be a one-platform wonder in 2025. Gone are the days were brands are "playing it safe" with their marketing, and your brand should be on board with this, too. A well-rounded marketing strategy across multiple channels may seem like a game only Fortune 500 companies can play, but we are here to state that it's not the case. Your small to medium-sized business needs to step up your marketing, like yesterday.
Marketing is not a backburner piece of your business. It's not a "when I have time" subject. If you aren't marketing your company, those leads aren't going to show up out of the blue...
Here's what we mean by "playing small"
No Strategy: Not starting with a strategy is a bad move no matter what channels you are investing in.
Inconsistency: Sporadically posting, emailing, or marketing in general is never a good idea.
Fear of Investment: Hesitating to spend money on ads, tools, or experts.
Avoiding Bold Ideas: Sticking to safe content instead of getting creative and being bold? No, thank you.
Ignoring Analytics: Not using data to refine and improve your approach.
No Collabs: Not jumping on collaborative opportunities to expand your reach is a thing of the past.
Not Showing Up In The Right Places: if your target audience isn't using this marketing channel, you shouldn't be putting your effort into it, and vice versa.
How to stop playing small
Invest
No, you don't need to take out a small loan just to fund your marketing. Instead, you should be setting aside money in your budget and creating a budget breakdown just for your marketing tools, team, or time.
Experiment
The best marketers, test!! You'll never know if something works or not in your strategy without giving it a try. Experience with new content, platforms, or campaigns. What's the worst that could happen?
Be Bold
Again, we are over the safe marketing. Think about the marketing that sticks out to you — they weren't playing it safe were they?! Find ways to take educated risks that your audience will likely end up loving and recognizing!
Measure
Constantly measure what's performing and lean more into that. Don't mess with something that WORKS! But, the only way to know that is to figure out what's working through your data, research, and analytics. Review these regularly and adapt from there.
Your marketing strategy shouldn't feel like a whisper in a crowded room. You should be finding creative ways to jump out at your target audience and make them want to know more about you (and purchase!!!).
It’s time to take your business to the next level with stand-out content, photo, video, audio, and copy, that you can use across all of your marketing channels. Your business needs a marketing team — to handle all of the leads that will come in, should come in, and need to come in. From social media management, to email marketing, we take a holistic marketing approach to your strategy and step in to implement it. Learn more about our services!
