How To Measure Your ROI as a Social Media Freelancer
The secret is out, the best way to retain social media management clients...
Showcasing their ROI from working with you!
If you've ever had a client leave because they "don't see the investment into organic socials" or maybe they "aren't sure they are getting their money back." It's likely NOT because you aren't doing a great job, it's likely that they don't understand your ROI. While it's not our job to meet client's crazy sales projections because we quite frankly aren't the sales team, there are other ways that we can explain our ROI without doing into the sales conversation. It is important that we explain our ROI and what we are bringing to the table in this partnership.
What is ROI?
ROI stands for return on investment — think of it as the amount of money they are spending in order to bring in more money. Now, this can look different from client to client, especially if they are in completely different industries, but there are two common ways in which we can share the value we bring.
How to Share Your ROI as a Social Media Freelancer
Weekly, monthly, and quarterly analytics reports
You may be thinking why so many?! It's a good way to track the data and report on it as it's happening. We all know that sometimes things don't catch on quickly, or generate quick revenue on social media so by having different reporting times you are capturing and able to present them when they do.
The amount of time that they are saving
Your client is a CEO, and their most precious asset is their time. How much time are you saving them from not having to log into the Instagram app to check comments and DMs? Or how many hours are you saving them from being stuck in a Canva design because they just seem to need to update it over and over? Time is money, and that is part of the investment of a social media expert.
Don't wait for a client to ask about ROI, send this information over anyway. Consistently prove why you are worth the investment through these techniques, and be ready for questions about this in discovery calls or throughout the relationship. Being a business owner yourself, you can understand that you have to consistently evaluate the ROI of different aspects of your business, so be the piece of their business that feels like an easy decision when it comes to the conversation of return on investment.
Join our mentorship and let's chat more about this on our next coaching call.
