Instagram Story Ideas for Real Estate Agents
Instagram stories are the place where you can connect with your audience. In 2024, if you aren't utilizing stories, let this be your sign to start!
Why Real Estate Agents Should Post Instagram Stories
For real estate agents, making connections and networking are essential skills. Not only in person but online as well. Social media can be a lead source for potential clients and homeowners and a place to form and further establish your relationships with them.
Where do Instagram stories fall into this? Stories are often one of the first few elements of Instagram that the audience sees. Making this precious real estate...pun intended. Making your real estate agency present on this feature, is a great way to get more eyes on your content and keep them wanting to binge more. Not to mention, stories add an interactive piece into the mix that can increase your engagement rates and allow for your audience to get comfortable with engaging with your brand.
Since Instagram stories are far from a new feature, making their original debut in 2016, how brands use of them have altered over the years. To ensure that your stories don't get stuck in the stale side of things, we have to find fresh and creative ideas to implement to make your viewers want to keep tapping through.
But, what types of stories will help you build connections and stand out from the crowd? Here's a full list of Instagram story ideas for real estate agents.
Instagram Stories for Real Estate Agents
Homeowner Checklists
Q&A: Answer FAQs about the buying/selling process
Share the highlights of your day for a "day in the life" perspective.
Tell a happy client story
Share recommendations for inspectors, insurance, appliances, decor recommendations
Homeowner calendar (what to check and when)
Share your top tips (for selling a home, what buyers look for, the current market)
Walk through the selling process
Before & Afters of your client's home after getting settled in
Behind the scenes of an open-house day
Walk through the purchasing process
Need help beyond stories? We are a full-service agency ready to help you meet your full potential online. From social media management, to email marketing, we take a holistic marketing approach to your strategy and step in to implement it. Learn more about our services here.
