Case Study: How We Scaled Our Client's Account by 12k+ Followers Without Paid Ads
In an era where paid advertising often dominates the conversation of social media marketing, we are here to start the case of why organic growth can't be overlooked!
At Social Savvy, a Social Media Marketing Agency, we specifically focus on organic on social media management. We believe it's all about building genuine relationships, sparking meaningful conversations, and creating content that resonates deeply with your audience to organically increase the community, and you can see each of these at the heart of our organic growth strategies. When we first started with this client, we came into the project intending to increase the overall size of the community, through organic growth only.
In this blog, we want to highlight our organic growth over the span of one year on this client's account with curated strategy, content, and engagement and zero dollars spent in the ad space.
Instagram Growth
April 2023 - April 2024
Over one year, we hit the milestone of 43k Instagram followers, an over 12k increase from where the account started with us, in just a short year.
Facebook Growth
April 2023 - April 2024
Although Instagram does hold the main demographic and our focus for this project specifically, Facebook still saw a large growth that we can't forget to mention either.
On Facebook, we hit over 20k followers, a 1,569 follower increase to be exact!
The Strategy Behind The Organic Growth
The growth is there, but what was the journey like to get there?
As with any project we start with in our agency, we start with strategy. From our strategy, we pull from insights and top demographic to come up with an audience-focused plan to carry out the content.
Next, we created content that aligned with this strategy. With this client, we held a content day to film relatable and engaging videos that showcased their brand's personality. We focused on humor, education, and community-based content, ensuring that each piece of content resonated with this target audience. We broke this piece down more in this case study.
We didn't stop there. We edited the content based on what has been favored by the audience so far. This particular audience loved short-form Reels, so we turned the content into a variety of these, matching with our set content and brand pillars.
Our commitment to consistency played a crucial role as well. Posting regularly and at optimal times ensured that our content was seen by as many followers as possible. We also made use of Meta + Later's analytics tools to track performance and make data-driven decisions, continually refining our approach for better results.
Together, these strategies created a robust framework that not only increased the following on both Facebook and Instagram but also enhanced engagement and fostered a strong online community.
Other Big Wins:
Dive deeper into the Black Friday case study, here!
We hope these numbers made you fall in love with organic growth. If you're ready to get started on building your social media strategy, let's chat about how our team can craft curated content for your audience and flip your organic social game around.
