Inbound Engagement Vs Outbound Engagement

Who's ready to unlock the full potential of your social media presence and create a powerful community? There are so many factors that go into social media management, of course, but there's one that we ALWAYS like to put focus on: engagement! Engaging with your current and potential audience will not only foster new connections and increase brand awareness, but can also help you further your connection with your present audience and increase their brand loyaly, sense of community, and help you get to know them better.

When it comes to social media engagement, there are two types that we categorize it into inbound engagement and outbound engagement. In this blog, we are stressing the importance of both types, going over tactics you can try on your account to generate engagement.

Inbound Engagement

Inbound engagement is interacting with the audience on your profile. Inbound engagement is so important to not ignore because we want to celebrate any engagement we receive and leverage it to build a loyal community.

Here are examples of inbound engagement:

• responding to dms

• replying to comments

• liking comments on your post

Here are tips and tactics you can implement when it comes to inbound engagement:

• Incentivize engagement to tease in your captions (Want a part 2? Comment below and I'll share after 20 comments!)

• Always put call-to-actions.

• Utilize story stickers and reel stickers.

• Respond with questions to keep the conversation flowing.

• Respond to every comment you receive.

• DM them after they interact with their post to keep the conversation going.

• Thank them for mentioning them in your story and reposting it.

• Respond or share every question sticker reply.

Outbound Engagement

Outbound engagement involves reaching out to your audience. Outbound engagement is how you can get your brand seen. It's all about makign the first move with your audience, so they can learn more about you.

Here are examples of outbound engagement:

• commenting on your audience's post

• swiping up on their stories

• starting a conversation in the DMs

• commenting on another business' page

Here are tips and tactics you can implement when it comes to inbound engagement:

• Be genuine! Don't be spammy and try to promote something in the comments.

• Add to the conversation and ask questions.

• Interact with other brands and businesses with a similar audience.

By implementing these outbound engagement tactics, local businesses can effectively leverage social media to connect with their audience, foster relationships, and ultimately drive growth. So, start harnessing the power of social media today and watch your business thrive!