How We Increased This Consultant's Reach On Instagram By 912% In 30 Days
Yes, you read that right 912% in 30 days! We know what you're thinking, this could only be done through running paid advertisements with a huge ad spend... nope!
We increased this consultant's reach on Instagram by 912% in just thirty days, all through organic marketing and ZERO dollars spent on ads or boosted posts.
Now, was it the correct audience for this consultant? We have the stats to prove it.
Here's How We Increased Instagram Reach Organically for This Business Consultant
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· Instagram strategy + content calendar creation
· Instagram reels management
· Video editing
When we began the project in April, we were posting regularly on Instagram. We created a consistent content cadence, with a content calendar filled with a mixture of static posts, carousels, and a few reels here and there.
During this time, we were only reaching about 4,300 people organically — which is very close to this consultant’s following. In June, we switched to posting reels more often in the content calendar and reached 31,000 people. Plus, it was just in time for a launch, which was a huge BONUS, but meant we needed to study the data.
Sooo, were they the right people?
By sticking to one general call-to-action for an email list opt-in the client has, and utilizing tracking links, we saw an average of 25-30 new people join their email list every week. This shows that type of content that you create is important and congruent with who you are trying to get on your email list.
When running ads for the same email opt-in the CPL (cost per lead) was around $6 so it was around $800 a month to yield these results with paid ads.
When it comes to using reels on Instagram, go for it! Reels need to be a part of your organic marketing strategy. You never know how much it will impact your account (actually you will because you'll be pulling in those big-time stats.)
Ready to step up your reels game on Instagram, but aren’t sure where to start?
We can help! We offer a truly unique experience for lifestyle and personal brands that includes strategy ideation, creation, and execution to grow your brand organically.
