How To Use Pinterest For Marketing

Jul 3

If we can teach you anything, it's that a walk through Target can fix almost anything, caffeine makes the world go 'round, and Pinterest is a fantastic marketing tool.

One of the things we love about Pinterest is its uniqueness. The algorithm, audience, and overall experience make it so different from many other social media platforms.

Our job as social media marketers, strategists, managers, and business owners using socials, is to utilize those unique attributes in our brand's marketing!

Here is how to get the most out of Pinterest for marketing:

Strategize, track your metrics, and repeat!
Curate relevant content that your audience will love~
Optimize! Use keywords in your bio, create boards with keyword titles (i.e. "Content Ideas for The Fitness Industry"), and use keywords in your descriptive text.
Use powerful call-to-actions and correct links to drive traffic to your website.
Repurpose and reshare content on multiple platforms.
Use Pinterest Ads to find your target audience with ease.

Now that you know a direction to follow, how about some Pinterest content inspo? Click here!