How to Use Our Membership to Create a Content Workflow
When you're running your business's social media account, having a content workflow is crucial for not only creating consistency and simplicity for you but also crafting content and a brand voice that's consistent for your audience.
Our Social Savvy Membership is designed to save you HOURS on content creation between our masterclasses, templates, and fill-in-the-blank prompts. However, we know that your time is valuable, so we want to save you the most time possible. That all starts with a system on how to use these resources, so you can take advantage of every aspect of our membership.
What is a Content Workflow?
A content workflow refers to the series of steps involved in creating, editing, and managing social media content. It encompasses the entire lifecycle of how content is produced from strategy, to concept, to design, to publishing.
Strategy > Planning > Creative > Copy > Hashtag Optimization
What is content batching?
Content batching is another important term to define along with this subject. Content batching is a productivity technique, where you dedicate blocks of time to create multiple pieces of content in one sitting, rather than creating content as an as-needed basis. Instead of switching tasks frequently, you focus on one step at a time and can create efficiencies. Creators often batch in 2-week or month batches.
Now, let's break down each piece of the content workflow...
Strategy
Inside the Social Savvy Membership, we have many resources to help you learn the aspects of crafting and perfecting a social media strategy. This is a great starting point because every account needs a strategy in order to be successful.
If you have yet to create a strategy for your brand, we want you to focus on the masterclass titled "Crafting a Solid Social Media Strategy" as the first step to curate a strategy to lead you through your content creation workflow.
If you've already gone through this step, reviewing and pivoting your strategy should still be step one of your batching routine. Reference the "Understanding your Instagram Insights" masterclass to help you with this step, to start interpreting what your social media results mean and how we can pivot the social media strategy around these insights specifically.
Planning
Planning content is a step that is often forgotten, but this is the key to not getting stuck later on and meeting your social media goals through your creative + copy. Inside our membership portal, you'll find a "How To Plan an Entire Month of Content" masterclass. During this masterclass, Jessica (our founder + organic social media management expert) goes over our 4-3-2-1 method for planning content, content pillars, and how to streamline this process, giving you all the tools you need to start your planning process off correctly.
Creative
The creative refers to the physical piece of content used (aka the graphic!). With our membership, we not only have a bank of YEARS-worth of content calendars filled with easy-to-edit templates, but we also launch a new content calendar on the first of each month. So, even if don't have the time to craft graphics or don't think you have that 'creative eye' for creating graphics, you can use all of these Instagram story, Reels, and post templates directly in your Canva. It's as simple as adding your brand personality, popping it into your brand colors + fonts, and that's it!
Copy
Copy (aka your caption) is often where you can lose your audience if you don't capture their attention. Therefore, your copy is essential because this is where you can connect and encourage your audience to engage or follow your call to action. We know that not everyone is an author or enjoys persuasive copywriting, so this is where our daily content prompts in our membership come into play. Use this, found inside the content calendars as well, to craft compelling copy that your audience can't get enough of!
Hashtag Optimization
Last but not least, add hashtags and ensure that your post is fully optimized for your audience. Use our Instagram Hashtag Guide organized by industry to find a full list of hashtags you can use to end your post with the perfect tag to increase your reach to your ideal audience.
How to Use this Workflow + Batching System
Each of these pieces, we like to batch. So, first, we start with the strategy creation/review, move on to batching out the creative for 30 posts, and then the copy, adding the hashtag sets.
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Gain instant access to all the resources mentioned above, plus...
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