3 Things to Think About Before Crafting Your Social Media Management Client's Strategy
Mastering strategy is an ongoing battle, isn't it?!
When it comes to crafting an effective strategy, it can seem overwhelming when we don't know exactly where to start. Even though every strategy has essentially the same bones, we still have to take a calculated and tailored approach to each specific account.
There are several important factors to consider here. These are three key things to think about before developing the strategy:
Industry & Brand Knowledge
If this is a new industry for you, are there "do's" and "don't's" of the industry? Take the time to research the industry you are jumping into because as we all know, different industries have a personality of their own! Do you have to learn an entire industry overnight? Of course not! But, we do want to be sure we are showing up with authority on their socials, and that comes with familiarity of the industry. We want to be sure to also have a good understanding of the brand as well. Don't be afraid to ask questions and get familiar with the brand during the onboarding process. We want to be able to confidently speak on behalf of them, and that all starts with understanding.
Goals
Did they clearly define their goals in the onboarding process? Understand the specific goals and objectives of your client. What do they hope to achieve through their social media presence? Each goal requires a different approach. Take the time to have a thorough discussion with your client to determine their goals and align your strategy accordingly. We want to be sure that we not only have some good goals in mind that go beyond vanity metrics but that we are also taking their overall business goals into account! It can be so much more difficult to create an effective strategy if we don't have a starting point when it comes to goals. And, we all know that goals are such a large impact on strategy!
Audience
A successful social media strategy requires a deep understanding of the target audience. Who are the client's ideal customers or followers? What are their demographics, interests, behaviors, and pain points? Thorough audience research and developing buyer personas to gain insights into their motivations and preferences will help immensely. This way, you can tailor your content, messaging, and engagement strategies to resonate with the target audience and deliver value to them. Make sure you know who you are targeting because it will only make your audience analysis in your strategy easier from there!
These three considerations provide a strong foundation for crafting an effective social media management strategy. Remember to regularly review and adapt the strategy based on performance metrics, industry trends, and evolving client goals to ensure long-term success.
