How To Position Yourself To Stand Out On Instagram
Have you ever thought to yourself that Instagram is a crowded platform? And there are too many businesses and brands on it similar to you?
Yes, it is a crowded platform. There are currently around 1 billion active users on the platform. Here are our top four tips to standing out on Instagram:
SPEAK TO ONE AUDIENCE, NOT JUST EVERYONE.
If you are trying to market your product or service to everyone, then you are essentially going to market to no one. Have you ever heard the term ‘the riches are in the niches’? It’s important that you niche down to your target audience. Really get to know them beyond their basic demographics: where do they live, their gender, occupation, what do they do for fun, and what are their likes/dislikes.
This is where your "I help" statement comes into play. Your "I help" statement needs to answer:
WHO do you serve
WHAT is their problem
HOW do you solve it
If you’re a business with multiple employees don’t worry, it can be a “we help” statement. It’s vital to know all three of these things when it comes to marketing your business online. We’ll cover the importance of the last two statements in a few seconds.
SHARE YOUR EXPERTISE.
Show off what you know! You are the expert here that is why people hire you or buy from you. You want to showcase your knowledge online through social media posts, stories, your blog, your email list, so people can begin to know, like, and trust you.
We believe in the power of giving all of the knowledge that we know to our audience to empower them to go out and implement these strategies or outsource their marketing to us!
This is where knowing your target audience’s problem comes in handy. What problem do you solve with your product or service? When you share content that highlights your customer’s pain points, and then finish the post or story with a call-to-action to work with you or buy your product this is building your account as an authority because we guarantee you, your competitors are not doing this. They are just trying to sell sell sell, and aren’t providing value to their followers and your audience.
OWN WHAT MAKES YOU UNIQUE.
Sharing personal content on social media is a great way to build connections with your audience over common ground. What do you like to do for fun? How do you take your coffee? Do you work from home? How do you spend your weekends? What are your goals?
Don't be afraid to scare away any followers by sharing polarizing content - that is a good thing. Repelling and attracting the right audience is key when it comes to social media and will help your engagement and conversion rates with your followers!
BE CONSISTENT.
Finally, with whatever you do on Instagram, be CONSISTENT! If you are going to show up on Instagram stories every day and you have the content and time to support that goal, do it! If you want to stay consistent but are busy with your business, share Instagram posts around 3 to 4 times per week.
When you show up consistently on social media you are staying on top of mind for your followers!
What is one thing that you bring to the table, that your competitors don't? This can be your distinguishing factor! How do you offer something differently than your competition?
If you are feeling stuck when it comes to marketing your business on Instagram, take a look at our membership that will help you create, strategize, and implement your social media plans!
