How To Leverage LinkedIn for Your Social Media Management Business

Jun 21

LinkedIn is a powerful social media platform, and even more so a powerful tool for your business to leverage in many ways.

There's so much ambiguity around this platform in particular, that it leaves business owners and even social media managers wondering if they should be on LinkedIn at all. LinkedIn is the place where professionals can connect as themselves, and also, with businesses. LinkedIn has such capabilities with it's group, articles, and content options.

All businesses have a place on LinkedIn, it's just a matter of strategizing in all the right ways. When it comes to promoting your social media management agency, it's important to take a unique approach to the platform.

So, what are the best strategies to use for your social media management company on LinkedIn? Let's dive into it.

Networking

LinkedIn started as a networking platform and we can't forget those roots within our strategy. You should be networking on LinkedIn - in the DMs, sending out connection requests, in groups to chat about FAQs and what's trending, in the comments section of adjacent brands.

Share Insights

Breaking industry news and conversations fuel LinkedIn. Don't be afraid to jump in on industry and trending topics and share your thoughts. This is great for establishing yourself as an expert, but also networking and finding similar audiences!

Join Groups

LinkedIn groups aren't to be overlooked! Just like Facebook groups, there is a niche LinkedIn group out there to be utilized. Although finding worthwhile groups can take thoughtful time, you will love the amount of connections (and hopefully leads!) that come out of the group's experience. Remember that social media is about being social, so be outgoing and start conversations.

Leverage It's Features

LinkedIn may have a feed similar to most platforms, but there are a lot of unique features throughout the platform, too. And, platforms LOVE when you use the different features they have to offer. Consider using their articles feature, new video feed, and different posting options to spice up your strategy.

Now, get out there and start linking up with your new LinkedIn connections!