How To Go From Social Media Freelancer to Social Media Management Agency Owner
Ready to claim the agency owner energy? This blog is for you!
If you're a social media freelancer, you have may considered leveling up your business into a full service agency. While it can be a daunting process, it's certainly possible with the right mindset, skills, and approach!
Let's level up your business with these steps 👇
Develop a business plan
To succeed as a social media management agency owner, you'll need a solid business plan. You might have already completed outline your goals, target market, marketing and sales strategies, and financial projections, when you started, but even if you didn't - do that now. Just like we strategize our socials, we need to strategize our business, too! Think about what your income goals are, how many clients you need, how many employees you need, expenses, and put a timeline on it. Business plans can be overwhelming because you're looking at huge goals and a giant vision for growth. Take the time to break that down into manageable, disgustable pieces so you can have a smoother growth, without feeling the weight of the world on your shoulders. Check out this HubSpot template if you need inspiration.
Better your Processes & Systems
How can you expand or adapt your current processes and systems to fit your growth? Your time will be even more limited and valuable, so make sure you take the time to think about these aspects before jumping into the situation. If you are hoping to integrate a team, how will that change the processes? How can you become more efficient while you continue to grow?
Hire a team
As your agency grows, you'll likely need to hire additional team members to help manage client accounts and deliver results. Here are our hiring tips:
Clearly define job roles and responsibilities before starting your candidate search. What does the ideal person look like for this role? Define them!
Look for the right skills and experience that will compliment yours.
Conduct thorough interviews. Be intentional about your interviewing process to find the best potential fit.
Don't skip the reference-checking process!
Create an onboarding process for new hires, too. Just like your onboarding process for clients, create a positive onboarding experience for your team. Remember, this is the first impression they have of how you organize projects, we want it to be a good one!
Take the time to train & develop them. So many employers get frustrated when employees don't meet their standards, but are they taking the time to define those standards and what they look like in this role specifically? Probs not!
Growing to agency-level is a challenging, but it's such a rewarding experience to reach your dream of being an agency owner!
Love this advice but want more? Join our mentorship program for personalized coaching from our founder, Jess!
